Business
The journey to opening my first nail academy – Part 4
The work on the academy is coming on extremely well and everything is coming together rather quickly. I think that because so much time and effort has been spent in doing preparation work of the building, it was hard to see the wood from the trees! We are now upstairs in the training room, and…
Read MoreThe journey to opening my first nail academy – Part 3
Well it’s all coming together now! I can see my vision becoming a reality and the academy opening is all very exciting, however I think we’ve hit a bit of a brick wall due to tiredness. Working all week then spending the weekends at the academy is taking its toll. We are doing all of…
Read MoreLife Saving Wax: A new campaign calling on waxers
I was invited to Treatwell’s London head office for the unveiling of a very special new campaign: Life Saving Wax. The initiative was created by the online beauty booking platform with Public Health England’s Cervical Screening Saves Lives campaign. Treatwell is inviting its partnered salons and beauty professionals to ‘open up the conversation on screening’, utilising…
Read MoreThe journey to opening my first nail academy – Part 2
Location, location, location! So what’s the address of my new academy? 5 Radford Street, Stone, Staffordshire! Yes, I can finally let people know where the academy is, as work on the premises starts this Sunday. I’m so fortunate to have a place on the main ring road on the high street, and just next to…
Read MoreTGB Insider: How to strike a balance between work & parenthood
The Gel Bottle Inc team offer advice for nail techs in the first in their blog series for Scratch… A work/life/family balance is something most of us pursue in our lives, but never seem to quiet nail down completely. In today’s world, we’re constantly bombarded by social media telling us we should be able to…
Read MoreWhy it’s important to attend beauty industry events
A nail professional is constantly seeking information about upcoming nail trends and innovations. It’s equally – if not more – important to keep your industry knowledge and business skills up-to-date to ensure longevity in your career. Attending workshops and events is a fantastic learning and networking opportunity and also contributes to your continued professional development.…
Read MoreThe journey to opening my first nail academy – Part 1
Hey everyone! I’m super excited to make my return to blogging for Scratch magazine, where I’ll reveal my journey to opening my own premises. Some may call me crazy for taking this leap I’m sure, but with work load demands, I’m finally about to feel the fear. I have recently joined Scratch Stars Nail Team…
Read MoreHow to use Facebook features to benefit your beauty business
Marketing and nails expert, Theresa Cientanni, reveals how to use Facebook features on your business page… If you have a business, you’re bound to be one of the 307 million Europeans on Facebook. And rightly so – the platform is crucial to your social media marketing strategy, and with five new profiles created every second, you…
Read MoreHow to forge a successful career in the nail industry
Yesterday, I caught up with beauty business expert, Liz McKeon, as she shared all of her top tips on how to run a successful nail business. Arranging to meet in The Soho Hotel, London, myself and Liz made ourselves comfortable in the hotel’s drawing rooms, alongside Mark Smith (aka The Spa Man). Simply by scrolling…
Read MoreWhy your Facebook ads aren’t working & how to fix them
Tom Ferris, owner of Blackwell Ferris Marketing, reveals why your Facebook adverts aren’t generating much response – and what to do about it… I spend around an hour to two hours a day on Facebook groups that are full of salon owners and technicians like you. I thoroughly enjoy being involved in the industry, and getting…
Read MoreHow to make your mobile nail business thrive
Metta Francis, winner of Scratch Stars Mobile Nailist of the Year 2015 & 2017, reveals her top tips for fellow techs working on-the-move… Setting up as a mobile nail technician is relatively straightforward; you complete the relevant training, purchase products and equipment, get insurance and register as self-employed or as a company. You can then start working…
Read MoreHow to tell when nail files need replacing
Educator and award-winning nail technician, Katie Barnes, reveals why its important to know when your nail files need replacing… Something that is often overlooked (but is one of the most important tools in a tech’s kit), is the nail file. Without files, we cannot prep the natural nail or get the finish and shape we…
Read MoreA focus on GDPR & what it means for your business
Metta Francis, Scratch Stars award-winning mobile nailist, puts a focus on GDPR… Are you GDPR ready? On 25 May 2018, EU’s General Data Protection Regulation (GDPR) came into effect. It sounds scary and can be overwhelming but the purpose of GDPR is to ensure there’s greater transparency on how businesses collect, store and use data…
Read MoreHow to increase profit potential with LVL by Nouveau Lashes
A treatment that straightens the natural lashes at the root before tinting them, the LVL by Nouveau Lashes service gives the appearance of longer, thicker lashes for six to eight weeks without the use of extensions. As a woman that moans about the length and volume of her eyelashes fairly regularly, I couldn’t have been…
Read MoreWhy Instagram is great for your nail business
Theresa Cientanni, marketing expert and founder of My Social Salon, reveals why Instagram is great for your nail business. Instagram is a big buzzword in the social media realm. The platform is growing fast and currently has over 800 million active users. It’s creative and it’s powerful – and it’s ideal for your nail business.…
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