Business
The 5 social media mistakes that are stopping you from attracting clients to your beauty business
Are your social media accounts failing to attract your ideal clients? Here are the most common issues I see on the social media platforms of nail techs that prevent growth: 1. Lack of strategy. Most nail techs use their social media accounts as photo albums. While this is great for inspiring clients and showcasing your…
Read MoreWant to start a home or mobile nail business? Here’s what you need to know
Session nail stylist, salon owner & educator, Marie-Louise Coster, shares her experiences working from home and on a mobile basis… We are in a cost of living crisis: everything is more expensive than it was and people aren’t spending as much money. So is now a good time to start a business? Absolutely! I started…
Read More9 tips to make your beauty business stand out on social media
Avril Kealy, digital content strategist at salon software provider, Phorest, shares social media marketing advice… Despite most of us scrolling on social media every day, harnessing its power for your business can be a daunting challenge. Did you know that a massive 93% of small business owners report that they struggle with social media marketing? As…
Read MoreTikTok’s tips to get your beauty business noticed on the social media app
TikTok has unveiled the TikTok Beauty Playbook 2024, containing marketing advice and industry insights for SMEs (small to medium-sized enterprises). It reveals that relative to other platforms, TikTok users spend 25% more time viewing ads on the app, are 1.4x more likely to buy a product they saw on TikTok, and there is 40% better recall…
Read MoreConsidering employing a nail/beauty apprentice? Here’s what you need to know
The UK government’s Spring Budget at the start of March prompted dismay from industry bodies for its silence on support for apprentices. However, positive news came later in the month when the government announced plans to fully fund the cost of apprenticeships for small and medium-sized enterprises (SMEs). So, why are apprenticeships beneficial? “With apprenticeships…
Read MoreBeauty pros: Here’s how to communicate well with your clients & retain them
Mastering the art of effective communication with your clients is essential for retaining their loyalty. You can build strong relationships with clients by actively listening to their needs, feedback, addressing any concerns promptly and providing an exceptional customer service. This ensures that they feel valued and understood. Within my salon, Survey Monkey, the team regularly…
Read MoreI’m a fully booked nail tech. What do I do next?
One of the most baffling things I see happening in the nail and beauty industry is independent pros boasting of fully booked diaries – but then closing them to new clients out of fear. This fear is of overwhelm, losing it all and of what others might think of them, or what they personally think…
Read MoreBridal nail styles: 2024 trend predictions & promotional tactics
A wedding is one of the most important events of a person’s life, with many couples dedicating months or even years to planning their perfect day. Hair, make-up, the dress, venue and décor are all important factors to consider, but who wants to show off their wedding ring with unmanicured nails? The classic French and elegant…
Read MoreSearching for a new nail or beauty role? An expert shares CV, interview & trade test tips
Linda Hill, founder of award-winning aesthetic and beauty recruitment agency, Linda Hill Recruitment, expert speaker & best-selling author of Beauty Therapist to Entrepreneur, answers questions about how to make a job application shine… What should nail and beauty pros look for in a job listing? Location. Reputation of the company – in the industry and…
Read MoreThe Federation of Nail Professionals: what can it do for you?
If you have been a regular reader of Scratch magazine for some time, you will probably have seen a series of articles called The Force of the Feds, written by the directors of The Federation of Nail Professionals (The FNP). So who are we, what do we do and why should you be interested? The…
Read MoreHMRC launches online tool to help sole traders report profits
Sole traders are to benefit from an interactive, online tool launched today (8 April) by HMRC. It will support those affected by Basis Period Reform changes to navigate these changes and report their profits at the end of the tax year. The tool will help sole traders complete their 2023-24 Self Assessment tax return correctly,…
Read MoreAre you hiring? A recruitment expert shares advice for beauty employers
Linda Hill, founder of award-winning aesthetic and beauty recruitment agency, Linda Hill Recruitment, expert speaker & best-selling author of Beauty Therapist to Entrepreneur, answers questions about the hiring process… How do I know when is the right time to enlist new employees? It’s time to recruit when you are oversubscribed with a waiting list of…
Read MoreWhy you should review your beauty business’ opening hours
Session nail stylist, salon owner & educator, Marie-Louise Coster, shares the importance of regularly reviewing your business’ opening times… When you started your business, how much thought did you put into your opening hours? And have you reviewed them since? Many of you will have spent time considering the most sought-after times of the day…
Read MoreNail pros: Here’s how changing your mindset can help you earn £3-5k a month
What do you do for a living? “I just do nails.” I was never interested in nails and beauty when I was younger. In fact, I bit my nails until I was 25! I was embarrassed by them though, and finally managed to (sort of) kick the habit. And that’s when my professional nail journey…
Read More4 ways to spring clean your beauty salon business & set it up for success
Mike Waldon, general manager at salon management software company, Salon Manager, shares how to ensure your business is prepared for the busy spring and summer months… 1. Clean up your stock. Before spring, you should take some time to get ‘out with the old and in with the new’ and think of the products your…
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