Business
Why it’s important to empower your beauty salon staff & how to do it
Beauty business expert & founder of the International Salon Business School, Liz McKeon, discusses staff empowerment and its importance for business success. Empowerment is the degree of autonomy and self-determination in people, communities and business. This enables them to represent their interests in a responsible and self-determined way, acting on their own authority. It is…
Read MoreSeeking a removable alternative to nails? Check out Karen Boyle’s press-on nail rings
Managing her nail career alongside a full-time IT job of 34 years, Bolton-based nail tech & press-on nail artist, Karen Boyle of Gel A Licious, shares her venture into the removable nail realm… Karen Boyle wouldn’t have described herself as artistic, so was surprised to discover her passion for nail art when she began learning…
Read MoreHow to successfully edit your nail photos
In a previous blog, I shared 5 top tips on improving your nail photos. In this post, I am going to share more about editing your nail photos. Editing images these days, including nail images is a controversial topic. Your nail images should show the quality and truth of your work. It is therefore important…
Read MoreDo AI chatbots like ChatGPT have a place in the nail industry?
Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its potential. ‘Will robots take over?’…
Read More5 ways to use the Threads app to benefit your beauty business
Jon Morgan, CEO & editor-in-chief of consulting firm, Venture Smarter, shares how small businesses can utilise Meta’s latest social media app, Threads, to maintain a competitive edge… 1. Brand awareness Threads is another opportunity for small businesses to increase visibility for their brand, with updates on products and services, plus company news. Businesses with a…
Read MoreHow AI can help your nail salon to thrive
Artificial intelligence (AI) allows content to stay fresh and exciting, helps with customer service and builds client relationships, to name a few benefits. And it is already doing many of these things through salon software, reveals Rikki Tronson, chief revenue officer at salon software company, iSalon, who shares expertise below. How AI can benefit your…
Read MoreDiscounts: Are they a good idea?
Hair & beauty business coach, Maddi Cook of Boss Your Salon, shares advice on offering discounted services to family & friends… We’ve all been faced with the dilemma of giving a discount to friends and family. While it may seem like a good deed to hook up your loved ones, let’s dig into why offering…
Read MoreSilent walkers: Penny Etheridge on using salon software to prevent them & build lasting client relationships
With 91% of clients not complaining after a negative experience in the salon, instead opting to not return, becoming “silent walkers”, Penny Etheridge of Penny Etheridge Creative Business Consultancy discusses how salon software can be utilised to prevent this. “Using your software system to its full potential lets you have the best conversation with all your…
Read MoreElevate your management & leadership skills with Liz McKeon’s Management Training Programme
Beauty business expert and founder of the International Salon Business School, Liz McKeon, has announced the return of her Management Training Programme: Elevate Your Management and Leadership Skills, taking place in August 2023. Providing attendees with practical and easy-to-implement, business strategies and people management communication skills, the course covers a range of topics, including team…
Read More9 ways to support employees during the cost of living crisis
Experts at employee engagement software company, Weekly10, have collated nine top tips for businesses to support staff during tough economic times… 1. Focus on employee engagement When employees feel connected to their work, peers and company mission, they’re more likely to find meaning in their work. They feel like they are contributing to a bigger…
Read MoreThe Beauty Accountant joins specialist accountancy firm to expand reach in personal care sector
Beauty industry accountancy and advisory firm, The Beauty Accountant, has joined the D&T Group, a multi-award winning team of chartered accountants and business advisors. The move aims to catapult The Beauty Accountant’s reach across the UK and allow it to expand into adjacent markets such as barbers, aesthetics and tattooists. The Bletchley-based business will retain its…
Read MoreNHBF survey indicates positive shift for nail & beauty businesses
The NHBF State of Industry survey reveals a promising shift in the nail and beauty industry, with businesses reporting a return to profitability, increased confidence in survival, and intentions to grow. Findings from the NHBF’s quarterly State of Industry survey show a return to positivity, repeating trends seen in spring/summer 2022, reporting that 43%…
Read MoreHow to price mobile nail services
Scratch Stars Mobile Nailist of the Year 2022 & finalist for the category for 2023, Clare Woodcock of The Nail Club, shares pricing pointers for mobile nail pros… Mobile pros: you offer a premium service, so charge for it! Gone are the days when manicures were add-on services in hairdressing salons – the nail industry…
Read MoreBBCo report highlights role of personal care industry in educating its workforce
The personal care industry in the UK plays a key role in providing opportunities for education to its workforce, as highlighted by statistics from the British Beauty Council’s The Value of Beauty report. The British Beauty Council (BBCo)’s The Value of Beauty 2023 report follows from the initial report in 2019. Oxford Economics were…
Read More4 ways to reassure clients about the safety of your nail services
You’ve spent hundreds of pounds on products, hours of time on training courses, and provide nail services that make your clients feel happy. So it hurts to constantly have to defend your profession from mainstream media cries of ‘UV nail lamps could cause cancer’ or ‘gel polish services cause allergies’. These stories don’t seem to…
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