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The importance of a logo for your nail business

By Sophie Nutt | 20 December 2018

Strong logo imagery on your high street shop front can differentiate you from local competition and can help etch your brand in an individual’s mind. For mobile technicians, having your logo on all promotional materials, business cards and social media will help to build a brand, helping clients to recognise…

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The importance of looking after your hands at work

By Kat Hill | 11 December 2018

As your most prized tools, your hands come under a lot of stress. “As with many physical jobs, busy nail technicians can experience ailments over time, including  Cumulative Trauma Disorder (CTD) and Carpal Tunnel Syndrome,” explains CND™ education ambassador, Lysa Glover. “CTD is the result of repeated ‘trauma’ to the…

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How to choose the correct nail tip

By Katie Barnes | 4 December 2018

Multi award-winning tech, Katie Barnes, serves up advice on choosing the right nail tip for your client… TYPES OF TIPS Most nail tips are manufactured out of plastic such as acrylonitrile butadiene styrene monomers (ABS), a durable yet flexible material that can be shaped into a smooth surface that resists…

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Ace nail glitter application with Lecenté

By Kat Hill | 4 December 2018

Are you ready to glitz clients this party season? Katrina Ross, head of marketing and communications for Lecenté, reveals some top tips for flawless glitter application, pricing and beating the appointment rush… “When using glitter remember a little goes a long way; try not to waste excess glitter, just use what you need. I…

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Nail your Shoot Out entry thanks to Hannah Missen

By Kat Hill | 30 November 2018

“It felt amazing to win first place in The Great Scratch Shoot Out!” Hannah Missen beams. “I was completely over whelmed and still can’t quite believe it, there were so many stunning entries this year so I feel very proud of what me and my fantastic team have achieved. The…

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Top tips: Controlling odour during a L&P service

By Scratch Staff | 27 November 2018

It is your responsibility to ensure any odour from an L&P service is kept to a minimum. There are some simple steps you can build into your work practises to aid with this… Use disposable towels for wiping off and dispose of between clients. Always use a lidded bin that…

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Go behind the scenes of Becca Butterworth’s photoshoot

By Kat Hill | 27 November 2018

Becca Butterworth, owner of Becca Butterworth’s Beautitude and Nail Harmony master educator for Yorkshire, reveals the story behind her photoshoot for The Great Scratch Shoot Out – and how she scooped third place… “I was really excited to place third in The Great Scratch Shoot Out,” smiles Becca. “I know how stiff the…

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How to attract clients with your nail photos & videos

By Scratch Staff | 22 November 2018

Award-winning nail vlogger, Natasha Lee, reveals why you should embracing editing to creating striking nail snaps & content to attract attention… Editing sounds daunting, and even though I spend about 80% of my time editing, it still causes me stress! However, for business promotion, a plethora of tools are available…

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How to make your salon business stand out

By Scratch Staff | 21 November 2018

Tammy Koslowski, owner of Glasgow’s award-winning NAF! Salon, reveals how to make your beauty business stand out from the competition… It goes without saying that the nail industry is huge. In any given town, you can bet that there will be multiple salons or mobile technicians, so how can you…

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Katie Barnes on… preventing burns from flammable nail products

By Katie Barnes | 20 November 2018

With such an increased report in allergies and accidents occurring with nail products from not just home users, but ‘professional’ nail technicians, I believe that there needs to be a call for better education on the situation. Creating beautiful nails is an art but one of the most forgotten and…

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Staying ahead in your salon during the festive rush

By Kat Hill | 20 November 2018

The Christmas countdown has started, and hopefully you’re seeing a rise in the number of bookings filling up your appointment book as everyone wants to look their best over the festive season. To make the most of the busy period, here are some tips for going the extra mile and…

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Help clients prep for wax appointments with Waxperts tips

By Scratch Staff | 17 November 2018

Does your client know how to prep for their wax appointment? With ten years’ experience in waxing, the team at Waxperts highlight some top tips… Research: Choose a salon that you have read great reviews on or have been recommended by a friend. You can find a Waxperts Salon on their Salon Map…

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How to add hair removal services to your treatment menu

By Sophie Nutt | 8 November 2018

With winter weather comes tights, knee-high boots and fluffy socks. But with Christmas comes festive manicures and pedicures ready for the party season – and what good is a fresh pedi when legs riddled with stubble accompany them? Not only that, but clients seek armpit and facial hair removal all…

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National Stress Awareness Day: A Tech’s Perspective

By Kat Hill | 7 November 2018

November 7 sees National Stress Awareness Day. “We all know what it’s like to feel stressed – being under pressure is a normal part of life. But becoming overwhelmed by stress can lead to mental health problems or make existing problems worse,” states Mind, the registered mental health charity. “National Stress Awareness…

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How to perfect nail product application by the cuticle

By Katie Barnes | 6 November 2018

Mastering cuticle application can be a tech’s nemesis, but it needn’t be. Of course, it takes practice but follow my top tips for perfecting your cuticle application with L&P and gel polish. Perfecting L&P cuticle application When working with L&P, ensuring the mix ratio is correct – especially around the…

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