Vegan beauty: Defined by experts
With 2018 seeing an increasingly conscious approach across all industries, Scratch quizzes experts about veganism – and the properties upheld by the increasing numbers of vegan nail and beauty products. To be considered vegan, a product or service must be free of any animal-derived ingredients. “This includes ingredients such as…
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What to do during a slow spell at work
Naomi Mogg, educator for ASP, reveals how to make the most of any business downtime… If your business is suffering from a dip in clients in the lead-up to the Christmas rush, there are a number of ways you can increase your turnover and keep thriving. Consider giving your VIP…
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What to consider when pedicuring a pregnant client
Pregnant pampering can be a welcome treat for a tired mum-to-be as a luxurious pedicure can soothe sore feet and encourage circulation. The small but significant treatment can help boost beauty confidence during a pregnancy or simply help maintain overall foot care when the client can no longer reach their…
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Tips to help prevent back pain caused by tekking
Dr. Joanna Lowry-Corry, clinical director and Doctor of Chiropractic at the London Wellness Centre, serves up practical advice to help aid posture and prevent pain caused by day-to-day nail tekking… Due to the nature of a nail technician’s job, I would expect many to experience headaches and neck pain, with…
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Why nail techs should push themselves out of their comfort zone
Anyone who knows me, knows that I am a nail structure girl through and through. Give me a pink & white challenge and I am in my element and what I would consider my weakness, is art. I can paint a face well, but the steps to achieve it don’t…
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Redecorating your salon
Are you thinking of having a salon spruce up before the festive rush? Take into consideration our top tips… Set yourself a budget Try to stick to it! Don’t forget to factor in little extras like finishing touches and delivery charges. Take measurements Before ordering anything, be sure you’ve taken…
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8 ways to stop social media taking over your life
It can be a powerful marketing tool – yet sometimes a source of pressure to constantly be answerable to clients; so has social media become bittersweet? Scratch speaks to beauty business owners about how they balance social media marketing with their personal life and how to beat the digital burnout……
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How practicing advanced nail art can boost your business
Exercising your artistic arm and boosting your creative flair should always be a priority in such a visual industry, however, by offering advanced nail art services you can also bump up your prices and generate higher revenue per nail set. Not only this, but with demand from fashion-conscious individuals high,…
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How to tailor nail treatments to male clients
Tomorrow (3 October 2018) marks National Boyfriend Day and, with male grooming continuing to rise in popularity, it is more important than ever to be inclusive of both male and female throughout your services. Inclusivity can be boasted through your salon interior, treatment menu, marketing and product choices, so it’s…
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Cardiff named bare-faced capital of Great Britain
New stats have revealed women are now, more than ever, opting for the minimalist look when it comes to make-up – with Cardiff being named as the UK city most likely to go bare-faced. The findings from product suppliers, Cosmetify.com, has revealed that almost one in five women in Cardiff…
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An insight into ingrown toenails
Painful and potentially a source of embarrassment, learn the telltale signs of ingrown toenails and how to tackle them. Katharin von Gavel, Footlogix founder and footcare expert serves up some tips… “An ingrown nail is a condition where the nail pierces or grows into the skin, most commonly found alongside…
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How to use lighting to advance your social media
Social media is a great way to attract potential new customers by sharing images of your clients’ nails. Lighting, however, can make or break the success of an image online and its impact on followers. Therefore, it is key to ensure you’re using great lighting to produce high quality images…
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Mascara revealed as favourite beauty product
Research has revealed the average number of beauty product women use every day, at just five cosmetics each day including moisturiser. The study from product suppliers, Cosmetify.com, found that Geordie women opt for four beauty products, while women from Plymouth wear the most make-up at seven products on average. The…
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How & why you should vlog
Natasha Lee, nail tech and award-winning YouTuber, reveals why video is vital to your nail business… In the ever-changing social world, video takes the forefront on every social media platform. Algorithms give preference to video, which is why you may see many still picture quotes on Facebook produced as a…
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How to maintain professional etiquette in your marketing
You might be putting your energy into social media marketing, advertising, or using a variety of methods to encourage new business – but are you fully utilising this by maintaining professional etiquette? Competition in the beauty industry is rife and, although you may be a dab hand at nail services,…
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