How to boost salon retail sales
Techs – it’s time to use your nail and beauty knowledge to turn up the heat on product sales and increase revenue. DAVE HORTON, director of ABT, serves up his top retail tips… One of the most overlooked, and easiest to rectify, areas where beauty and nail businesses lose money…
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Hygiene How-To: Lash Treatments
Ruth Atkins, Salon System expert, breaks down each component your lash treatment to ensure ultimate hygiene… The Client After preparing the client onto a freshly papered couch with fresh towels, sanitise your hands using an isopropanol-based hand sanitiser or chlorhexidine gluconate solution, which is an antimicrobial agent. Thoroughly rinse hands…
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How to pack your mobile tekking kit
Mobile techs – carrying around a full salon set up is no easy feat, so be wary of the strain this may cause. Even though you’re on the move, hygiene, as well as health and safety, should be paramount to your service as a professional. A streamline kit with miniature…
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The importance of a well-lit workstation for nail technicians
As a nail professional, you rely on your vision for precise product application, so make life a little easier and prevent strain with adequate task lighting. Hannah Robertson, Nail Harmony UK South West educator, explains, “If you don’t have great light to work in as a nail tech, you can…
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Offer a safe wax with these top tips
Ensure a smooth service with these top tip for an ultra-hygienic waxing treatments from the Sienna X team… “The more professional your waxing set up, the more likely clients are to return,” enthuses Annabelle Yardly, of Sienna X. “To maintain a professional image, ensure your work area is hygienic and keep your…
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How to: cater to clients with a disability
As a salon owner, nail technician or mobile therapist, you want to open up your business to more customers and provide the best in treatments and experience; but are you making it easy and welcoming for those with a disability to choose you? According to disability charity, Scope, 13.9 million people…
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How to use Facebook features to benefit your beauty business
Marketing and nails expert, Theresa Cientanni, reveals how to use Facebook features on your business page… If you have a business, you’re bound to be one of the 307 million Europeans on Facebook. And rightly so – the platform is crucial to your social media marketing strategy, and with five new…
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Branding tips to make your nail salon stand out
Brand your salon to ensure it stands out from the crowd with top tips from Andrew Dark, director and co-owner of printwear and branding specialists, Custom Planet Setting up a nail salon can be the start of something exciting, but with so many up and down the country, it can be…
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How to forge a successful career in the nail industry
Yesterday, I caught up with beauty business expert, Liz McKeon, as she shared all of her top tips on how to run a successful nail business. Arranging to meet in The Soho Hotel, London, myself and Liz made ourselves comfortable in the hotel’s drawing rooms, alongside Mark Smith (aka The…
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Why lateral structure will help your nails go the distance
Educator and award-winning nail technician, Katie Barnes, reveals why nail endurance is dependent on nail structure – and serves up advice on perfecting it… Beauty and endurance are two of the main qualities a client looks for when it comes to their enhancements. Both tech and client don’t want to…
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How to service clients suffering with eczema
Do you know how to help clients with the common yet chronic skin condition of eczema? As sometimes present on the hands and arms, your pre-treatment consultation should see you able to identify the condition, and adapt your treatment if needed. Alice Lambert, director of services at National Eczema Society, shares her advice……
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Marketing: Liz McKeon reveals how to raise your nail business profile in six easy steps
Do you think your nail business (mobile or salon) could be looked at in a different way? Beauty business expert, Liz McKeon, serves up her six steps to raise your profile and attract those new and important clients: Think about your strategy. What exactly do you want to achieve from…
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How to make your mobile nail business thrive
Metta Francis, winner of Scratch Stars Mobile Nailist of the Year 2015 & 2017, reveals her top tips for fellow techs working on-the-move… Setting up as a mobile nail technician is relatively straightforward; you complete the relevant training, purchase products and equipment, get insurance and register as self-employed or as a company.…
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Pack your mobile kit like a pro with these top tips
“Make sure you have a good case to store your products upright and neatly for easy access,” advises Rachel Gribble, Salon System educator. “Packing things the same way makes it easier when packing up after a treatment. Plus, it also helps to keep your kit neat. There are lots of…
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How to achieve consistent lengths with your nail enhancements
Educator and award-winning nail technician, Katie Barnes, serves u advice on achieving consistent nail lengths… Did you know that each nail is naturally a different length and grows at different rates, meaning it is unlikely that they will be exactly the same length at any time? Have you ever experienced…
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