Back to Work: Nail & beauty business checklist
Scratch gathers guidelines from across the industry for what should be considered for when you & your clients set foot back into your business… Consider ticking off these points well advanced to ensure a smoother opening process… Decide what treatments you will offer and how you will manage any risks…
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Why collaboration is key in the nail industry
Tracey Lee, international nail artist & educator, reveals how Beauty2trs is celebrating it’s first birthday with a ‘birthday bash’ online class… How awesome it was to celebrate the first year of Beauty2trs with a class that epitomises the idea behind the platform – collaboration! When Beauty2trs started, the idea was to…
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Coronavirus: Should you raise your treatment prices when you reopen?
Jenni Draper, session nailist & PR/creative manager at Louella Belle discusses whether nail and beauty businesses should consider raising their treatment prices after lockdown… As outlined by the UK government’s guidance on our roadmap out of lockdown, nail and beauty salons are provisionally set to reopen on 4 July. This…
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How to ensure clients are prepared for your return to work
Julie-Anne Larivière, Salon System nail expert and owner of Sketched by J-A Nails, explains how you can make sure that your clients are prepared for your return to work… It’s all good getting yourself prepared for the return to work when salons are allowed to re-open, but without your clients,…
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Lauren McBride hailed Nail Tech of the Year 2020 at the British Hair & Beauty Awards
Bournemouth-based nail tech, Lauren McBride, has been crowned Nail Tech of the Year 2020 at the British Hair & Beauty Awards. Having trained 17 years ago under CND educator, Jacqui Jefford, Lauren’s salon journey truly began as a Saturday girl at the age of 13, before she took up nail…
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How to remove the cuticle safely
The cuticle can be unsightly and if not removed from the nail plate correctly, can lead to service breakdown. To safely work on this area, firstly it is essential to understand the difference between the cuticle and the proximal nail fold or eponychium. There is a lot of controversy and…
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#NOWTRENDING: Sunflower nails by Maise Poultney, Maisie Leah Nails
Maisie Poultney, of Maisie Leah Nails, shares her love for the nail industry, her career story so far and how she created these oh-so pretty sunflower nails… “I have been qualified in Calgel since 2015 but I only really did nails for my friends and family,” explains Maisie. “I started…
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Are you eligible for a music license refund?
Kara Kotsonis, founder of the award-winning NailSquad Nail Bar in Deal, Kent, explains why businesses affected by Covid-19 could be eligible for a music license refund… If you use, play, or listen to recorded music at your business or organisation, the chances are that you may need or already obtain…
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Georgie Smedley Group shares advice for reopening
Jazz Christodoulou, of Georgie Smedley Group, shares her top tips to preparing for reopen… It’s been months since we have seen our clients, and during this difficult time, our clients and friends have really come to understand just how important our industry is! Salons, hairdressers, beauty therapists and nail technicians not…
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Are you charging enough?
Top tech & tutor, Sadie Hynes, of Britannia Beauty & Training, shares her thoughts on pricing… ‘Know your worth, then add tax’. I posted this quote along with the story behind why I was increasing my prices when we go back to work on a well-known community page – and…
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A reminder to be kind on social media
Now more than ever it is essential that we, as an industry, are stood in solidarity with one another and support each other. As we continue to stay connected online, it is important that this support and kindness remains prevalent on social media. Unfortunately, social media can often bring out…
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5 ways to keep your social media followers engaged during lockdown
Julie-Anne Larivière, Salon System nail expert and salon owner of Sketched by J-A Nails, shares tips on how to keep your social media followers interested and engaged during lockdown… As we are all unable to work with clients during this time, it can be hard to keep your social media…
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Back to work: What ventilation you need
Scratch gathers guidelines from across the industry for what should be considered for when you & your clients set foot back into your business… The government’s Keeping workers and clients safe during COVID-19 in close contact services guidelines state: “Maintaining good ventilation in the work environment, for example keeping windows or…
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Back to work: How to care for your nail tools
Scratch gathers guidelines from across the industry for what should be considered for when you & your clients set foot back into your business… The government’s Keeping workers and clients safe during COVID-19 in close contact services guidelines state: Further increasing the frequency of hand washing and surface cleaning. Using disposable…
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Nail art options for every skill level
Scratch puts the spotlight on the esteemed educators at Beauty2trs, the online platform for nail classes… This month: Awarding winning nail tech, Dorota Palicka About Dorota Dorota moved with her family from Poland to a small village in Scotland in 2006. Due to the language barrier she was not able to work as…
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