How to boost retail sales during & post lockdown
Beauty brand consultants and founders of Buzz Beauté, Denise Dente & Jessica Quick, discuss how to up the ante on your retail during and post lockdown… Denise Dente Jessica Quick Service revenue has been deeply impacted by the reduced number of consumers, the need for social distancing and concerns over public…
#NOWTRENDING: Rainbow camo & intergalactic nail by Scott Featherstone
Get to know Scott Featherstone of Dapper & Dolly, as he shares some eye-catching nail creations and inspirations… “I began my nail journey back in 2015. It was an accident really and was never in my plans,” Scott reveals. “I’d been working for my local council for 14 years and…
WHAT I’M WEARING: Diana Pajeva, Diana’s Nail Art
We want to see what you’re wearing on your nails! Diana Pajeva, of Diana’s Nail Art, wears a brown and gold geode-inspired nail look. “In order to create this design I used Gelish shades, Areopuffing Matte Top Coat, Apres art inks, transfer gel with gold foil and gold leaf for…
5 tips for nailing social media etiquette
Sweet Squared‘s marketing manager, Rachel Horrocks, shares her top tips for appropriate social media etiquette… “Do thank and encourage your clients to upload post-treatment selfies/nailfies or any pictures of them interacting with you via socials (following tutorials, etc) – you want the exposure and the more people that show off…
Kenyan nail tech & pastor shares how nail services have flourished in city of Narok
In a bid to take care of his family, John Mwangi, known to many as Mwangi Cutex, began a journey with nails 14 years ago. Starting out mobile on the streets of his city Narok in Kenya, John literally sat kerbside and painted the nails of abiding women as they…
How to prepare for an influx of clients post-lockdown
Beauty brand consultants and founders of Buzz Beauté, Denise Dente & Jessica Quick, reveal how to prepare for reopening your business after lockdown… Grey hair, uni-brows, broken nails – the list goes on! Like the sound of a supersonic jet breaking the sound barrier, consumers are going to bolt to…
Are you struggling with lockdown? Here’s some self-care tips
Janan Saher, director of Aviva Day Spa in Luton, reveals why it’s important to focus self-care at home during lockdown and serves up suggestions to promote such care… The world is a pretty surreal place these days because of the global panic around coronavirus (COVID-19). Are you’re feeling overwhelmed, anxious or stressed?…
How nail students have been keeping busy during lockdown
Sarah Brenton-Sara, lecturer in Level 2 & 3 Nail Services & Beauty Therapy at Truro & Penwith College, reveals how her students have been learning & developing their skills during lockdown… Remote teaching from Truro & Penwith College is going well – and lockdown has definitely not hampered the learning of our students.…
How to work out what you need to charge for nail services in 10 steps
Upon the return to work for nail techs, one of the most important considerations along with health & safety is likely to be a pricing for your services. Many technicians are guilty of looking to their competition when pricing their nail services. When considering your prices; whether setting these from…
#TRENDINGTUESDAY Chelsea Tipper, Beauty by Chelsea
We want to see the designs trending on your social media pages! Chelsea Tipper, of Beauty by Chelsea, says that this white botanical design has been popular with clients across her social media platforms. “This white botanical design has been popular, I think, as we are now having warmer weather,…
Nail tech launches collection of hand & nail illustrations to raise funds for charity
Shropshire based nail tech, Rosemarie Jones, has been utilising lockdown to exercise her creativity and raise funds for the Women’s Equality Party & NHS Charities. The keen artist, who has been working as a tech for six years and has experience in graphic design, has been creating illustrations of friends,…
WHAT I’M WEARING: Kayley Cairns
We want to see what you’re wearing on your nails! Talented tech, Kayley Cairns, wears extreme nails seeing a patterned green design adorned with Swarovski Crystals. “I sculpted these nails using HD Pro Nails Acrylic on extra long forms from Krista Paulitti. I then decorated with an airbrushed design and…
How to use alcohol inks to create show-stopping nail designs
Scratch puts the spotlight on the esteemed educators at Beauty2trs, the online platform for nail classes… This month: Shelena Robinson & Winnie Huang collaborate to reveal how to craft amazing nail designs using alcohol inks About Shelena Shelena Robinson is a veteran nail professional with over 20 years’ experience in helping nail…
#TRENDINGTUESDAY Karen M Brown
We want to see the designs trending on your social media pages! Talented tech, Karen Brown, reveals pastel rainbow designs have been popular with clients on her social media platforms. “I think this set has been popular because they are summery and girly. We are lucky to have had so…
#TRENDINGTUESDAY: Dreamy rainbows by Hazel McLachlan
Hazel McLachlan, nail artist at RubyBlu Salon Stirling has been creating press-on nails for her clients during lockdown, so they can keep their nails looking tip-top before returning to the salon. This particular pastel set has attracted a lot of attention and demand. “My clients love the rainbow theme, as…
