Redecorating your salon
Are you thinking of having a salon spruce up before the festive rush? Take into consideration our top tips… Set yourself a budget Try to stick to it! Don’t forget to factor in little extras like finishing touches and delivery charges. Take measurements Before ordering anything, be sure you’ve taken…
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#TRENDINGTUESDAY Oksana Smirnova, Oksana Salon
We want to see the designs trending at your nail desk! Oksana Smirnova, of Oksana Salon, says geometric nails incorporating autumnal hues have been popular with her clients recently. “I have more and more clients asking for geometric designs, I think it’s a fashion now in all sectors; from the…
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WHAT I’M WEARING: Terri Eaton
We want to see what you’re wearing on your nails! Talented tech, Terri Eaton, wears a matte dusky mauve and a bespoke glitter mix for an autumnal look that still sparkles in the crisp sunshine. “I fancied some autumnal, but not too dark, nails, and I also wanted to use…
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8 ways to stop social media taking over your life
It can be a powerful marketing tool – yet sometimes a source of pressure to constantly be answerable to clients; so has social media become bittersweet? Scratch speaks to beauty business owners about how they balance social media marketing with their personal life and how to beat the digital burnout……
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How practicing advanced nail art can boost your business
Exercising your artistic arm and boosting your creative flair should always be a priority in such a visual industry, however, by offering advanced nail art services you can also bump up your prices and generate higher revenue per nail set. Not only this, but with demand from fashion-conscious individuals high,…
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How to tailor nail treatments to male clients
Tomorrow (3 October 2018) marks National Boyfriend Day and, with male grooming continuing to rise in popularity, it is more important than ever to be inclusive of both male and female throughout your services. Inclusivity can be boasted through your salon interior, treatment menu, marketing and product choices, so it’s…
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Cardiff named bare-faced capital of Great Britain
New stats have revealed women are now, more than ever, opting for the minimalist look when it comes to make-up – with Cardiff being named as the UK city most likely to go bare-faced. The findings from product suppliers, Cosmetify.com, has revealed that almost one in five women in Cardiff…
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#TRENDINGTUESDAY Gemma Sunderland, Gemma Sunderland Nails
We want to see the designs trending at your nail desk! Gemma Sunderland, of Gemma Sunderland Nails, reveals that navy blue hues and deep purple tones have been popular with her clients during the autumn transition. “I think this design has been so popular because of the change in season…
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MANI MONDAY: Chic florals
Begin the week the right way with some nail inspiration this mani Monday! Are clients not willing to fully commit to the dark, warming hues that autumn brings? Offer lighter nail looks that are still suitable for fall by incorporating negative space designs and nude tones into your services. We…
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WHAT I’M WEARING: Emma Twin, Daisey’s Nails and Beauty
We want to see what you’re wearing on your nails! Emma Twin, of Daisey’s Nail and Beauty, wears a monochrome nail look with houndstooth feature nails. “These nails are sculpted acrylics done on myself with missu Hollywood Dream gel polish and a Born Pretty stamp, and are for my autumn…
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Terri Eaton talks glitter, trends and lifelong ambitions
Tell us about your training… I trained with Nail Harmony to gain my Gelish qualification over five years ago – and I haven’t looked back! I only work part time due to health reasons, but I just love all things nails. It has taken over my life somewhat! Who do…
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An insight into ingrown toenails
Painful and potentially a source of embarrassment, learn the telltale signs of ingrown toenails and how to tackle them. Katharin von Gavel, Footlogix founder and footcare expert serves up some tips… “An ingrown nail is a condition where the nail pierces or grows into the skin, most commonly found alongside…
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How to use lighting to advance your social media
Social media is a great way to attract potential new customers by sharing images of your clients’ nails. Lighting, however, can make or break the success of an image online and its impact on followers. Therefore, it is key to ensure you’re using great lighting to produce high quality images…
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Salon in the Spotlight: The Nail Studio, Fenstanton, Cambridgeshire
After a house move prompted the build of Catriona Leith’s ideal nail studio, the business has gone from strength to strength. “Being a mum of two young children, the set-up this gave me perfect way to balance work and family life,” explains Catriona, 2017’s winner of The Great Scratch Shoot…
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Mascara revealed as favourite beauty product
Research has revealed the average number of beauty product women use every day, at just five cosmetics each day including moisturiser. The study from product suppliers, Cosmetify.com, found that Geordie women opt for four beauty products, while women from Plymouth wear the most make-up at seven products on average. The…
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