Improve gel nail application with Bio Sculpture’s new online training course
With the aim to make nail training as easy as possible and accessible to all, Bio Sculpture Gel has launched an online training course. Available to anyone with a manicure certificate and gel experience, the course offers the opportunity to complete training in your own environment over a couple of weeks; ideal for…
Laura Easby on nail idols, artistic style and our industry
Tell us about your training… I decided to go straight from school to college where I trained in Beauty & Spa Therapies. From then started an apprenticeship, and this is definitely where I developed my crazy work ethic! The nail route really called to me and I knew this was…
Relocating your salon? Here’s how to choose a new location…
Thinking of making the big move to a new salon location? Consider these pointers when selecting a new location… When choosing a location, consider at the level of passing trade; will you be able to entice this footfall through the salon door? Is this going to affect the success of…
Considerations & advice for nail techs thinking of ‘going mobile’
Multi-award winner and Scratch Stars finalist, Metta Francis of Nails by Mets, shares her top for techs consider the mobile manicuring route. Pick a business name You can choose to trade under a business name e.g. Nails by Mets or your own name e.g. Metta Francis Nails. Before deciding on…
How to perfect the application technique for Artistic Colour Gloss
Hone your Artistic Colour Gloss technique as Scratch probes Carrie-Leigh Allen, educator for Louella Belle, about the ideal application technique for Artistic Colour Gloss… “For the perfect application of Artistic Colour Gloss, ensure cuticle work is performed thoroughly, leaving no non-living tissue on the nail plate. Remove surface shine and file the…
How to approach the upsell process & boost beauty profits
Naomi Mogg, educator for ASP, reveals why upselling treatments is one of the easiest ways to increase revenue and grow retail sales… Many therapists miss valuable opportunities to upsell because they feel that they are not ‘a salesperson’. However, you don’t need to be a salesperson to upsell – you just…
Boost your bridal client care with these top tips
Is your appointment diary starting to fill up with bridal clients? Mandy Cook, sales director at Gerrard International, offers some advice for a smooth service and top-notch client care for the big day… “A bridal client is lucrative business for the nail tech as she will need a course of treatments leading up to…
Salon in the Spotlight: Bronze and Beautyful, Newcastle under Lyme
Radiating positive vibes and an oh-so tropical theme, Bronze and Beautyful is the result of Lauren Lily Lea’s hard work and passion for the beauty industry. “I opened the salon in 2014,” reveals Lauren. “I went from working full time for car hire company with a bedroom beauty salon on the…
How to market microblading to clients
Thinking of training in microblading, but worried your clients won’t take up the treatment? Emma Apps, brow expert at The Eyelash Design Company, advises you to reassure them. “Brow services are extremely profitable, especially nowadays as they have become so popular,” explains Emma. “Brow Perfect Microblading especially offers excellent profits;…
#TRENDINGTUESDAY Suzanne Edge, Sparkle Beauty
We want to see the designs trending at your nail desk! Suzanne Edge, of Sparkle Beauty, reveals that unique marble designs topped with glitter have been popular with her clients recently. “Marble nails have been so popular with my clients as they are a great way of getting a lot…
Wax Chat: Andy Rouillard collaborates with Salon System to launch Just Wax Expert range
Salon System has revealed its collaboration with waxing guru, Andy Rouillard, of Axiom Bodyworks, for the Just Wax Expert range. Named Britain’s Top Male Waxing Specialist by the former grooming editor of Men’s Health, Andy Rouillard is an award-winning therapist and qualified teacher. The collaboration aims to understand and meet…
WHAT I’M WEARING: Kelly Wells, Beauticle Nails
We want to see what you’re wearing on your nails! Kelly Wells, of Beauticle Nails, opts for a delicate yet glam pink nail look, seeing encapsulated rose foils and glitter for a design that glistens in the sunshine. “For my nails I used Magpie Beauty Give Me Strength and two…
Caring for your eyesight
Squinting to see your c-curve or struggling to see an intricate design? Looking after your eyesight while tekking is very important. “Don’t forget your eyes – they can take so much strain,” reveals Liz Richards, national sales and education manager for Cuccio UK. “Be sure to book regular eye tests…
How to squeeze in all regular clients this busy summer season
Jamie Long, lead HD Brows stylist, serves up advice on ensuring your clients are kept satisfied with the appointments they need this busy summer season, and details more about the HD Brows treatment… Summer is in full swing and for once we are enjoying some warm weather. Most of us…
Five minutes with Charlotte Tilbury
Upon launching the Charlotte Tilbury Pro membership programme, allowing make-up artists and students backstage access to her world-renowned empire of products, Scratch caught up with Charlotte Tilbury about her love for make-up, the beauty industry and her advice for aspiring artists… From where did your passion for make-up begin? My ambition and…
