How nail & beauty pros can use Pinterest to boost their business
According to social media management site, Combin, 76% of Pinterest users are women, with females aged 25 to 34 dominating the platform. The Scratch Nail Industry Survey 2022 revealed that this age range makes up the majority of nail clients, so embrace your target audience by understanding the social media…
Read More
Nail Tech Talk: Meet Kamila Borowiec, Scratch Stars Polish & Paint Artist of the Year 2023
Scratch Stars Polish & Paint Artist of the Year 2023 & runner-up in the first-ever World’s Star Nail Artist (WSNA) competition, Kamila Borowiec, shares her industry journey, future goals and experience of juggling both competitions… After Kamila’s nail technician moved to another country, she struggled to find the same quality…
Read More
Threads: Is it here to stay?
Meta CEO, Mark Zuckerberg, reported over five million sign-ups to Threads in the first four hours of its launch. Scratch explores whether the social media platform is here to stay & its benefits for nail pros… On 5 July, microblogging platform, Threads, made its presence known in the social…
Read More
Nail Tech Talk: Meet Joanna Tompkins, Scratch Stars’ Nail Business Mentor Award winner 2023
Meet Scratch Stars’ winner of the Nail Business Mentor Award 2023, Joanna Tompkins of Nail Tech Tribe, as she shares insight to her career journey and reveals details from her competition process… “10 years ago, I was an admin assistant wanting more than anything to escape being tied to an…
Read More
Nail Tech Talk: Meet Sarah Rushworth of The Nail Shed, Scratch Stars Home Nail Salon of the Year 2023
Valuing offering clients a personalised, focused service due to her struggles with anxiety since the birth of her son, Sarah Rushworth of The Nail Shed, Bolton, details her nail journey & how it felt to win Home Nail Salon of the Year in the Scratch Stars Awards 2023… Working two…
Read More
Salon in the Spotlight: Lucy’s Glamourvan, Deal
Getting into the industry seeking flexible working hours around childcare in 2002, Lucy Fulbrook tackles new terrain with her mobile salon, the Glamourvan… With a budget of £1000 to renovate a poor condition caravan she purchased for £150, Lucy and her builder husband set to work on converting it into…
Read More
Nail Tech Talk: Meet Jiak Hing, Scratch Stars Gel Polish Stylist of the Year 2023
Scooping a second consecutive win in the category, Jiak Hing became the Scratch Stars Gel Polish Stylist of the Year 2023 in July. Here, she shares her competition story, career beginnings and favourite part of her role… Jiak, based in North West England, has a passion for nail art that…
Read More
Looking to improve your business? Salon owners, listen up!
Business expert and founder of the International Business School, Liz McKeon, has launched an international coaching programme, ‘The Successful Salon Formula’. The Successful Salon Formula programme uses the 3G Method™, where Liz will personally help salon owners to implement and enhance their salon by providing training on how to be…
Read More
Nail techs, here’s why you need a business website
Session nail stylist, salon owner & educator, Marie-Louise Coster, begins her monthly column for Scratch by sharing the benefits of having a business website – and why social media is not an alternative… A website can be an expensive resource, and once built it requires work. So why do you…
Read More
Nail Tech Talk: Meet Lucy Price, Scratch Stars Natural Nail Specialist of the Year 2023
Get to know Scratch Stars Natural Nail Specialist of the Year 2023, Lucy Price of Lucy Rose Nails, as she shares insight into her career journey & reveals details from the night of the Scratch Stars Awards 2023… Initially training in manicure, pedicure and gel colour treatments at 16 after…
Read More
WINNER ANNOUNCED: Scratch Snap August 2023
The winner of Scratch’s monthly nail art challenge has been announced as Hayley Badgery. In a showcase of talent, techs stepped up to the Scratch Snap challenge for August & created nail designs inspired by the theme ‘Pearly Perfection’ in the bid to win a prize from Glitterbels. Judged by Scratch’s copywriter, Callie…
Read More
Why you should introduce pamper parties to your nail business
Whether you offer mobile nail and beauty services or run a home or high street salon, pamper parties are an offering that can help boost profits and broaden your clientele. From children’s parties to corporate gatherings, hen ‘dos and baby showers, a pamper party brings together a group of people…
Read More
Salon in the Spotlight: Jules Nails and Beauty, Keighley
Qualifying in level 2 beauty in 2001 from Craven College, Skipton, Julianne Weatherall’s creative and artistic nature instantly attracted her to the world of nails. “I decided nails was the place I needed to be, so in 2002, I enrolled at Keighley College to learn advanced nail techniques, and I’ve…
Read More
The difference between left and right-handed E-file bits
Most E-files will come with two directions, most commonly called forward and reverse. The forward direction will rotate the E-file bits in the correct direction when working from right to left, or commonly for a right-handed tech. The reverse direction will rotate the bits in the correct direction for a…
Read More
4 ways to nail being a first-time manager
Experiential learning company, Impact International, shares a guide to being a first-time manager… Managing a team can be an exciting experience but it can also pose challenges, particularly for first-time managers and those transitioning from a team member to a leader. Statistically, managers promoted from within are more likely to…
Read More
Read the latest issue
