Nail Tech Talk: Abi Hassan of Hot Wheels Nails
With a colourful nail art library & an equally bright personality to match, Abi Hassan, owner of Canterbury-based salon, Hot Wheels Nails, sits down with Scratch to discuss the importance of creating an inclusive & accessible salon space… “When I was a little girl, I looked up to my older…
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Salon in the Spotlight: Luxury Glam Nails & Beauty, Chorley
Curating a fresh and girly look for her salon, Vicky Lea used a pink and white palette for her salon, adding soft touches such as florals and pampas grass to soften the clinical elements. Training with NSI in 2002, Vicky Lea has been doing nails ever since. “It’s been over…
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Do AI chatbots like ChatGPT have a place in the nail industry?
Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…
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5 ways to use the Threads app to benefit your beauty business
Jon Morgan, CEO & editor-in-chief of consulting firm, Venture Smarter, shares how small businesses can utilise Meta’s latest social media app, Threads, to maintain a competitive edge… 1. Brand awareness Threads is another opportunity for small businesses to increase visibility for their brand, with updates on products and services, plus…
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Nail Tech Talk: Susan Steel of Susan Steel Nails
With big career dreams and a lifelong passion for nails, Susan Steel shares her nail journey & reveals her hopes for the future of Susan Steel Nails… “I’ve always loved nails and beauty from a young age, but I never realised that it would be my dream career until I…
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How AI can help your nail salon to thrive
Artificial intelligence (AI) allows content to stay fresh and exciting, helps with customer service and builds client relationships, to name a few benefits. And it is already doing many of these things through salon software, reveals Rikki Tronson, chief revenue officer at salon software company, iSalon, who shares expertise below.…
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7 ways nail & beauty salon managers can maximise sales in quarter 4 of the year
Founder of PHAB Service Stars, business coach and management trainer Nergish Wadia-Austin, shares what salon managers should consider when planning for a successful fourth quarter… Research: Conduct market research to identify popular trends, products, and services during the holiday season by talking to your suppliers. Ask them about competitors’ strategies…
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Discounts: Are they a good idea?
Hair & beauty business coach, Maddi Cook of Boss Your Salon, shares advice on offering discounted services to family & friends… We’ve all been faced with the dilemma of giving a discount to friends and family. While it may seem like a good deed to hook up your loved ones,…
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Salon in the Spotlight: Pretty Miss Nails & Beauty, Abertillery, South Wales
Inspired by her love for the hue, Laura Ann Francis’ cosy salon has a pink palette running throughout, using her decor to create a ‘home away from home’ for clients to enjoy. “Pink has always been my favourite colour,” Laura explains. “It was a no-brainer that the salon was going…
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Nail Tech Talk: Lilli Pullman of Lilli Paintz
A lover of all things bright, bold & outrageous, Sevenoaks-based nail artist, Lilli Pullman, reveals the details of her creative endeavours & shares her plans for the future of Lilli Paintz… Heading straight to college to complete her NVQ’s in Levels 2 and 3 upon leaving school, Lilli jumped headfirst…
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Salon in the Spotlight: GOOSE, Nottingham
Eclectic, inclusive and filled with talented pros, GOOSE’s doors were opened in 2019 by Arabella Wildgoose, a hair & beauty specialist whose training began in 2005. Since her initial training, Arabella has continued to collect an array of qualifications in her time in the industry, seeking training in nails, lashes,…
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Silent walkers: Penny Etheridge on using salon software to prevent them & build lasting client relationships
With 91% of clients not complaining after a negative experience in the salon, instead opting to not return, becoming “silent walkers”, Penny Etheridge of Penny Etheridge Creative Business Consultancy discusses how salon software can be utilised to prevent this. “Using your software system to its full potential lets you have the…
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Master the ePedi with Lucy Pastorelli’s ePedi Course & 7-piece drill bit kit
Taught by Lucy Pastorelli across three UK locations, the LP ePedi Course is a one-day intensive ABT accredited course teaching how to safely perform electric pedicure treatments. Taking place in Glasgow, Sheffield and the South East, the LP ePedi Course teaches qualified E-file techs the dry pedicure treatment, offering…
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SPF: What is it & why do beauty pros need to know?
The topic of weather is often an ice-breaking conservation starter between nail & beauty pros and their clients. If you have clients who are hoping for sunshine this summer, it’s a prime time to bring up the topic of sun protection. More than one in three (35%) burn their skin…
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How to believe in yourself as a nail pro
Hair & beauty business coach, Maddi Cook of Boss Your Salon, shares advice to remove those negative thoughts as a nail pro… Entrepreneurship isn’t for the faint- hearted. It takes a rock-solid mindset and the ability to navigate challenges and obstacles. Many nail bosses struggle to achieve their goals due to…
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