Meet The World’s Star Nail Artist shortlist: MONIKA KUPIEŃ, UK
Monika Kupień is a talented nail pro based in York, UK, and one of the 21 shortlisted applicants in The World’s Star Nail Artist competition 2023. Get to know her, below… What’s your background in nails? When and why did you enter the nail industry? My nail journey started 23 years ago…
Read More
Meet The World’s Star Nail Artist shortlist: SARAH KAY ABBOTT, UK
Sarah Kay Abbott is a nail stylist from Fife, Scotland, and one of the 21 shortlisted applicants in The World’s Star Nail Artist competition 2023. Get to know her, below… What’s your background in nails? When and why did you enter the nail industry? Originally, I was a doing beauty therapy. I…
Read More
Meet The World’s Star Nail Artist shortlist: DANIELLE BRINDLEY, UK
Danielle Brindley is a nail artist from Staffordshire, UK, and one of the 21 shortlisted applicants in The World’s Star Nail Artist competition 2023. Get to know her, below… What’s your background in nails? When and why did you enter the nail industry? I’ve been in the nail industry for 8 years…
Read More
Meet The World’s Star Nail Artist shortlist: ELIZAVETA BEKKER, UK
Elizaveta Bekker is a nail artist from Kent, UK, and one of the 21 shortlisted applicants in The World’s Star Nail Artist competition 2023. Get to know her, below… What’s your background in nails? When and why did you enter the nail industry? I was fascinated with nails as a young child.…
Read More
Meet The World’s Star Nail Artist shortlist: SARAH FONTAINE, CANADA
Sarah Fontaine is a nail pro from British Columbia, Canada, and one of the 21 shortlisted applicants in The World’s Star Nail Artist competition 2023. Get to know her, below… What’s your background in nails? Nail art and I go way back! I have been a nail lover all my life and…
Read More
5 ways to incentivise clients to return to the nail salon
Scratch explores five ways to entice clients into the nail space & reward their loyalty… 1. Find your USP “As a nail tech or business owner, consider what you have to offer the client,” advises Claire Howard, Lecenté educator. “What is your unique selling point?” For example: Do you work…
Read More
Nail Tech Talk: Kayla Rodgers of Kayla The Brand
Nail & lash artist, Kayla Rogers of Kayla The Brand’s lifelong passion for art found its canvas in the beauty industry, thanks to the creative freedom and artistry it affords. Her passion for art instantly attracted Kayla towards nail artistry. “I loved the idea of being able to create different…
Read More
Meet The World’s Star Nail Artist Shortlist: DANA CECIL, USA
Dana is a nail pro from Ohio, USA, and one of the 21 shortlist applicants for The World’s Star Nail Artist competition 2023. Get to know her, below… What’s your background in nails? I became interested in nails and nail art when I was around the age of seven. I…
Read More
4 ways to help prevent allergic reactions in the nail space
An allergy in the nail industry is caused by repetitive skin contact of a nail ingredient that has been advised against skin contact. The contact of this allergen may not always be known or as simple as displaying on the hands from accidentally flooding the cuticle. If you or a…
Read More
How to price mobile nail services
Scratch Stars Mobile Nailist of the Year 2022 & finalist for the category for 2023, Clare Woodcock of The Nail Club, shares pricing pointers for mobile nail pros… Mobile pros: you offer a premium service, so charge for it! Gone are the days when manicures were add-on services in hairdressing…
Read More
Salon in the Spotlight: Nails by Emma B, Haddenham, Cambridgeshire
After achieving her dreams when transforming her garage into a tranquil salon space, Emma Blakeman shares her love of providing a personal, one-to-one service to clients at Nails by Emma B in Haddenham, Cambridgeshire. Emma began her training in 2015 with The Beauty Academy in Cambridge, following the birth of…
Read More
Meet The World’s Star Nail Artist shortlist: KATY POTTLE, UK
Katy Pottle is a nail pro from the UK, residing in Spain, and one of the 21 shortlisted applicants in The World’s Star Nail Artist competition 2023. Get to know her, below… What’s your background in nails? When and why did you enter the nail industry? I have been working in the…
Read More
Meet The World’s Star Nail Artist shortlist: FROUKJE GROENENDIJK, The Netherlands
Froukje Groenendijk is a nail artist from The Netherlands, and one of the 21 shortlisted applicants in The World’s Star Nail Artist competition 2023. Get to know her, below… What’s your background in nails? When and why did you enter the nail industry? The first time I came into contact with artificial…
Read More
Meet The World’s Star Nail Artist shortlist: ERIN PASCHKE, USA
Erin Paschke is a nail stylist from Oregon, USA, and one of the 21 shortlisted applicants in The World’s Star Nail Artist competition 2023. Get to know her, below… What’s your background in nails? When and why did you enter the nail industry? I’ve been doing my own nails since I…
Read More
BBCo report highlights role of personal care industry in educating its workforce
The personal care industry in the UK plays a key role in providing opportunities for education to its workforce, as highlighted by statistics from the British Beauty Council’s The Value of Beauty report. The British Beauty Council (BBCo)’s The Value of Beauty 2023 report follows from the initial report…
Read More
Read the latest issue
