Liz McKeon relaunches best-selling Start Your Own Business Mystery Client Shopping Programme
Salon business expert, Liz McKeon, has announced the return of her best-selling Start Your Own Business Mystery Client Shopping Programme. Designed for those interested in becoming a professional industry mystery client shopper to start their own business and create a new revenue stream, or for team managers seeking to…
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Nail Tech Talk: Lauren Mitchell of Phenomenail Wales
After leaving her job as a horse riding instructor due to a life-changing diagnosis of an invisible illness, Lauren Mitchell of Phenomenail Wales opens up about how becoming a nail technician helped her regain confidence and purpose. “I had acute onset Idiopathic Intracranial Hypertension, known as IIH, so I went…
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Salon in the Spotlight: Shara Lise Nail Designer, Bristol
Determined to continue to pursue her dreams of being a professional nail artist despite her battle with cancer, luxury manicurist and acrylic specialist, Shara Lise Taylor, shares the story of her salon and nail journey. Qualifying in 2017, Shara has continued to hone her skills as a nail tech with…
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The importance of rules & questions in nail competitions
Every nail competition has its own set of rules, and rules can change from year to year. Ensuring that you read the rules and understand them perfectly is an imperative part of the competing process, whether you are new to competitions or a seasoned pro, shares multi award-winning nail aficionado,…
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Nail Tech Talk: Jamy Deniran of JamyGelz
Lover of all things pink & sparkly, Jamiyla Deniran, known as Jamy, shares an insight into her life working from a tattoo studio in Hackney & reveals her plans for her future in nails Jamy’s nail journey began as a teenager when she began recreating nail art she had seen online.…
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Salon in the Spotlight: The Nail Shed, Bolton
Long-time nail fanatic, Sarah Rushworth, struggled to find time to translate her passion into a career, in between working two jobs and raising a family. However, in November 2018, she decided to buy a garden shed and convert it into a nail studio, ahead of her nail training the following…
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Beauty Therapy T Levels launch postponed until 2024
The Department of Education has announced that the launch of T Levels in Hairdressing, Barbering and Beauty Therapy will be postponed from September 2023 until September 2024, which the National Hair & Beauty Federation (NHBF) has welcomed. According to GOV.UK, T Levels are two-year courses which are carried out after…
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How to gain nail clients with the SOS Beauty app
Connect with new customers in your area and fill your appointment slots with SOS Beauty, a mobile app that sends you client requests suited to your business. Designed for hair, beauty and aesthetics businesses, SOS Beauty puts the power in your hands to provide personalised quotes for services, which clients…
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Nail Tech Talk: Jodie Richards of Beauty Haven by Jodie
Lover of seasonal nail styles and minimalist designs, Jodie Richards of Beauty Haven by Jodie, shares her career story with Scratch and reveals her hopes for her future in the nail industry. Leaving school at 16, Jodie knew that she wanted to pursue beauty since her early teens. “I went straight…
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Salon in the Spotlight: Sérenity, Howden-le-Wear, County Durham
Wanting to create a salon space to reflect the professional and friendly services she prides herself on offering, Gemma Brown styled her salon using a grey, white and silver colour scheme, creating an elegant and contemporary feel. Leaving school in 2001, Gemma completed her Beauty Therapy NVQs at Levels 2…
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How to attract men into the salon for manicures
The nail industry is dominated by female clients, but do you do enough to attract and welcome the growing male market? From mechanics, hairdressers and grooms to fathers of the bride and office workers, the male nail salon clientele is expanding. This seems to have been made more publicly accepted…
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Impostor Syndrome: What is it & do you have it?
Hair & beauty business coach, Maddi Cook of Boss Your Salon, shares top tips to elevate your offerings and enhance your profits. Boss Your Salon helps empower hair and beauty pros to price perfectly, set boundaries and grow without burnout, believing that business growth is for everyone. Maddi has worked…
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Nail Tech Talk: Scarlett Senter of Scarlett Senter Nail Artist & Academy
Scarlett Senter of Scarlett Senter Nail Artist & Academy shares how she’s boosted her bottom line through the sale of press-on nails. Scarlett Senter, of Scarlett Senter Nail Artist & Academy, Norfolk, entered the nail industry in 2013, seeking a career that would work around her son. After spending time…
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Salon in the Spotlight: Angelic Beauty by Karen, Basildon
Karen Bolland shares her Parisian-themed salon setup with Scratch, revealing the inspiration behind her decor choices. After graduating from university with a History degree, Karen Bolland began her beauty training alongside her full-time job in 2003. Studying at evening classes at Phoenix School of Health & Beauty in Chelmsford, Essex,…
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Nail Tech Talk: Yina Hurtado of Ginahbeauty
Lover of minimalist nail designs, builder gel manicurist Yina Hurtado of Ginahbeauty shares her passion for the nail and beauty industry with Scratch. Yina’s passion for nails started at a young age, doing the nails of family members as a hobby as a teenager. It wasn’t until lockdown that she…
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