How to organise a nail photoshoot in 10 steps
Entering Scratch’s annual photographic nail competition – The Great Scratch Shoot Out? Here we reveal ten top tips for a smooth shoot day and beyond… Choose your concept Unleash your creativity and showcase your originality, style and imagination with your concept. One the most important factors of your shoot, your theme…
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Nail Tech Talk: Nicola Julian of Oakwood Nails
Overcoming self-doubt to pursue a career in the nail industry, Nicola Julian of Oakwood Nails discovered her love for nail art during the pandemic before completing her training in 2021. Having had an interest in make-up, hair and nails from a young age, Nicola Julian initially pursued a career in…
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Salon in the Spotlight: Mayfair Aesthetics & Beauty, London
Offering a one-stop salon for nail, beauty and aesthetics treatments in a contemporary central London salon location, Mayfair Aesthetics & Beauty shares its journey since its establishment in 2001. Since opening in 2001 offering nail and tanning services to clients, Mayfair Aesthetics & Beauty has developed and grown its business…
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Which Gelish system works best for my nail needs?
No nails are identical in their needs, so get clued up on three offerings from Gelish – each with different properties to ensure an appropriate, long-lasting and smooth nail finish for your clients. Delve into the benefits of the brand’s Brush-On Builder Gel, Foundation Flex and Structure Gel… Brush On…
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Insight: Understanding scoresheets from nail & beauty competitions
To not be a finalist or winner in a nail competition or awards can leave you wondering what you did wrong and make you question your skills. As a competitor and judge, I would like to share my experiences… Recognition aside, simply applying for a nail award or being shortlisted…
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What the government’s policy change means for the cosmetics animal testing ban
The Cosmetic, Toiletry & Perfumery Association (CTPA) explores what the government’s policy change means for the cosmetics animal testing ban… You may have seen media reports in May that suggested that animal testing of cosmetic ingredients could restart, following the result of a UK High Court ruling. Shortly afterwards, the…
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15 common nail conditions & how to deal with them
Do you know what to do when you’re faced with a natural nail concern? Scratch shares expert advice and product recommendations for 15 common nail issues… Addressing the issue The natural nail is the foundation of any great nail enhancement, so knowing how to approach common issues if and when…
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Nail Tech Talk: Tammy Fontaine of Nails By Tammy
Without an artistic background, East London-based tech, Tammy Fontaine, shares that when completing her training in 2006, she never believed she’d have the patience for nail art. “Nail art didn’t come naturally to me,” she remembers. “I trained in basic manicures and pedicures at college, gaining my NVW Level 2…
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Seeking a removable alternative to nails? Check out Karen Boyle’s press-on nail rings
Managing her nail career alongside a full-time IT job of 34 years, Bolton-based nail tech & press-on nail artist, Karen Boyle of Gel A Licious, shares her venture into the removable nail realm… Karen Boyle wouldn’t have described herself as artistic, so was surprised to discover her passion for nail…
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Salon in the Spotlight: Nailed it by Jo, East Kilbride, Scotland
With a background in finance and a BA Honours in Business Management, Jo Simpson’s passion for nails and nail art remained as a hobby until 2019, when a serious infection led her to re-evaluate. “I had a long recovery and a few stays in hospital, which really made me reflect,”…
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Phenix Salon Suites unveils second flexible UK workspace location for beauty pros
Following the success of the opening of its first UK venue in Manchester, Phenix Salon Suites expands its franchise with the unveiling of its Birmingham site for self-employed beauty professionals. Covering 6,400 square feet, the workspace features a custom-built mezzanine floor, an exclusive colour bar, air conditioning in each suite,…
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The Great Scratch Shoot Out: Winning advice
2019 winner of The Great Scratch Shoot Out, Nina Lewis, shares her thoughts on the importance of entering competitions and why you should enter this year’s The Great Scratch Shoot Out… What are your thoughts on industry competitions? Why are they so important? I believe you need tenacity when entering…
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5 ways to avoid greenwashing as a small beauty business
UK Greetings details how small businesses can avoid greenwashing, a deceptive marketing technique where brands make misleading claims about their environmental practices… 1. Keep communication clear 77% of UK customers don’t understand what companies are claiming when they talk about sustainability. This can lead to confusion, such as customers believing…
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How to justify your nail treatment prices
Hair and beauty business coach, Maddi Cook of Boss Your Salon, shares top tips to elevate your offerings and enhance your profits… I’ve seen a trend in a particular type of content and want to unpack it with you. I do this from the perspective of a pricing expert who, trust…
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Salon in the Spotlight: K.M.Nails & Beauty, Wroughton
Having had dreams of entering the beauty industry for as long as she can remember, Kasey Beasley remembers watching nail art videos on YouTube and having her mum and sisters model for her practice. “I knew I had to do this as a career,” she shares. “When I left school…
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