Award-winning tech shares nail design inspired by grandparents for Dementia Action Week
To mark Dementia Action Week, an annual awareness week run by the Alzheimer’s Society, Jade Barber has created a nail design to honour her grandparents and raise awareness of dementia. Here, she shares the powerful meaning behind the style. Jade is founder of Nail & Beauty Excellence, winner of L&P…
Nail Tech Talk: Elle Fishburn of Base Coat Studio
Base Coat Studio’s Instagram feed oozes clean girl aesthetic, with Elle Fishburn proudly displaying her minimalist nail styles and classic French designs. Elle thrives alongside the socialisation that working as a nail tech affords her. “I love getting to see so many people a day, and it’s even better when…
Meet The World’s Star Nail Artist shortlist: MARIJA DENIZ, Denmark
Marija Deniz is a nail artist from Sjaelland, Denmark, and one of the 21 shortlisted applicants in The World’s Star Nail Artist competition 2023. Get to know her… What’s your background in nails? I have had a passion for creativity and design since childhood, and the nail industry allows me to express…
Salon in the Spotlight: Bambu, Stoke-On-Trent
At the age of 14, Andrea Martin undertook work experience at a salon and fell in love with the beauty industry. Eager to get her foot in the door of the industry, she committed to a Saturday job as soon as she was able, commenting: “I had no idea that…
Meet The World’s Star Nail Artist shortlist: TAN ADAMS, UK
Tan Adams is an nail pro based in Pontypool, Wales and one of the 21 shortlisted applicants in The World’s Star Nail Artist competition 2023. Get to know her… What’s your background in nails? When and why did you enter the nail industry? I was an artist before I was…
Meet The World’s Star Nail Artist shortlist: MONIKA KUPIEŃ, UK
Monika Kupień is a talented nail pro based in York, UK, and one of the 21 shortlisted applicants in The World’s Star Nail Artist competition 2023. Get to know her… What’s your background in nails? When and why did you enter the nail industry? My nail journey started 23 years ago…
Meet The World’s Star Nail Artist shortlist: SARAH KAY ABBOTT, UK
Sarah Kay Abbott is a nail stylist from Fife, Scotland, and one of the 21 shortlisted applicants in The World’s Star Nail Artist competition 2023. Get to know her… What’s your background in nails? When and why did you enter the nail industry? Originally, I was a doing beauty therapy. I…
Meet The World’s Star Nail Artist shortlist: DANIELLE BRINDLEY, UK
Danielle Brindley is a nail artist from Staffordshire, UK, and one of the 21 shortlisted applicants in The World’s Star Nail Artist competition 2023. Get to know her… What’s your background in nails? When and why did you enter the nail industry? I’ve been in the nail industry for eight years now.…
Meet The World’s Star Nail Artist shortlist: ELIZAVETA BEKKER, UK
Elizaveta Bekker is a nail artist from Kent, UK, and one of the 21 shortlisted applicants in The World’s Star Nail Artist competition 2023. Get to know her… What’s your background in nails? When and why did you enter the nail industry? I was fascinated with nails as a young child.…
Meet The World’s Star Nail Artist shortlist: SARAH FONTAINE, CANADA
Sarah Fontaine is a nail pro from British Columbia, Canada, and one of the 21 shortlisted applicants in The World’s Star Nail Artist competition 2023. Get to know her… What’s your background in nails? Nail art and I go way back! I have been a nail lover all my life and…
5 ways to incentivise clients to return to the nail salon
Scratch explores five ways to entice clients into the nail space & reward their loyalty… 1. Find your USP “As a nail tech or business owner, consider what you have to offer the client,” advises Claire Howard, Lecenté educator. “What is your unique selling point?” For example: Do you work…
Nail Tech Talk: Kayla Rodgers of Kayla The Brand
Nail & lash artist, Kayla Rogers of Kayla The Brand’s lifelong passion for art found its canvas in the beauty industry, thanks to the creative freedom and artistry it affords. Her passion for art instantly attracted Kayla towards nail artistry. “I loved the idea of being able to create different…
Meet The World’s Star Nail Artist Shortlist: DANA CECIL, USA
Dana is a nail pro from Ohio, USA, and one of the 21 shortlist applicants for The World’s Star Nail Artist competition 2023. Get to know her, below… What’s your background in nails? I became interested in nails and nail art when I was around the age of seven. I…
4 ways to help prevent allergic reactions in the nail space
An allergy in the nail industry is caused by repetitive skin contact of a nail ingredient that has been advised against skin contact. The contact of this allergen may not always be known or as simple as displaying on the hands from accidentally flooding the cuticle. If you or a…
How to price mobile nail services
Scratch Stars Mobile Nailist of the Year 2022 & finalist for the category for 2023, Clare Woodcock of The Nail Club, shares pricing pointers for mobile nail pros… Mobile pros: you offer a premium service, so charge for it! Gone are the days when manicures were add-on services in hairdressing…
