Lessons from a beauty PR pro: How to get your business noticed
Alex Silver, founder of beauty PR agency, Alex Silver PR, has been working in public relations for 25 years. She has helped brands including Beauty Blender, Caudalie, KISS Nails & Lashes and Fake Bake make their mark and is renowned for high-profile campaigns, charity events, celebrity ambassadorships and red-carpet parties.…
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Struggling to keep up with social media? Read our 6 top tips
After finishing your last appointment of the day, all you want to do is go home and relax, right? However, due to the instantaneous nature of social media, you may sit down on the sofa to an influx of client questions or you may feel pressure to post some of…
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Enhance your nail career with online courses from Mirage Spa Education
Cheryl Thibault was ahead of the curve when it came to online learning. While many nail and beauty education organisations have only recently launched online learning platforms, Cheryl set up Mirage Spa Online Education in 2005 after recognising that many individuals who dreamed of becoming beauty professionals, found it impossible…
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How NexGen Nails dip powders have doubled my salon profits
Nail tech, Sharon Shaw, had always wanted to find a quick and easy alternative to L&P acrylic that would deliver natural-looking, beautiful nails without damaging the nail plate. Her mission ended when she discovered NexGen Nails and ProgenX dipping powder, available in the UK via Go Pretty. “NexGen is an American brand that…
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Beauty for all: The role of transgender & drag beauty in the nail space
Inclusivity is undoubtedly one of the leading topics of conversation within the beauty industry, but why does it matter so much? The British Beauty Council‘s Diversity and Inclusivity Report states that inclusivity matters because all consumers should see themselves represented and valued equally, and that it makes good business sense.…
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How to fit nail forms like a boss
Form fitting is one of the biggest nail tech troubles that causes concerns in the industry. There are so many different components and elements that all have to be correct for success when using nail forms. Perfecting your form fitting technique will mean the difference between a structurally strong nail…
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Struggling with your beauty business accounts? Boddice can help!
Do you seek financial clarity, advice and solutions for your business? Vicki Boddice has set up Boddice Accounting to offer just that – and she focuses on small business owners, health and beauty pros. “I worked in the financial sector for 16 years specialising in insolvency, so I witnessed the…
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Want to create magical nail styles? Check out education offerings from Nailchemy
Nominated for a Best Emerging Nail Brand award, Nailchemy was founded by Dave and Hayley Partridge in 2017 – but its focus on nail education has extended much further. Based in Bridgwater, Somerset, Hayley founded Nailchemy Academy over a decade ago and its offerings have grown as the brand’s product…
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Salon in the Spotlight: Little Birch Nails, Northern Ireland
Qualifying as a nail technician during the lockdown of 2020 around the same time as having her baby, Rachael Dorrity was initially unable to build a clientele. “Since restrictions have been relaxed, I decided to just go for it and start my nail journey. I’m so excited to see what…
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Love vegan beauty? Here are the top 10 most Instagrammed vegan beauty brands you need to know
End of Tenancy London has released data that showcases which vegan beauty brands are considered the most Instagrammable. The vegan cosmetics industry is booming, with the market value being $16.2 billion so far, with the number expected to sky rocket to $20.8 billion by 2025. A comprehensive list of 23…
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NAIL TECH TALK: Nataszija Moore of July Ninety Six
Scratch chats to Nataszija Moore of July Ninety Six about her love for bold nail art and her experience working at Nails By Ya Gal studio… Believe it or not, just over two years ago I wasn’t into nails or beauty at all. But after realising my university’s PR and…
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4 powerful hand mudras and how to use them
Scratch chats to James Divine, palmistry teacher, author and founder of The Divine Hand Palmistry about the meanings of mudras, and how you can use them in everyday life… First of all, what exactly is a mudra? “A mudra is a Sanskrit word meaning to seal, mark, or gesture. It…
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How to nail the perfect engagement ‘ringfie’
Taking a ‘ringfie’, or ring selfie, is the perfect way to remember the moment you got engaged. But how can you take the perfect ‘ringfie’? Jack Jahan, from Ramsdens Jewellery, explains how to take the best shot of your new bling… If you’ve just become engaged, congratulations! This is one…
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Salon in the Spotlight: Lisa Sheehan – Nail Artist, Hereford
Aged 32, Lisa Sheehan decided to go back to college in the evenings to study for her level 2 and 3 qualifications in beauty theraoy, after working in childcare for 14 years. “I loved the idea of making people feel good about themselves and being able to pamper others, and…
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Gel nails: Why you need to know about viscosity
Many nails techs feel that gel can be impossible to control. The viscosity of gel plays a big part in its success. Viscosity is defined as a measurement of a fluid’s resistance to flow, and when we refer to the viscosity of a gel product, we are referring to how…
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