Behind the Brand: Explore why sanitiser company, Kindr, stands out
Kate Thompson decided to create her own range of alcohol-free, Covid-19 effective sanitisers after suffering all her life with dry, sensitive skin. “The start of the pandemic left my hands cracked and painful with the overuse of alcohol-based sanitisers. My youngest daughter also has sensitive skin and I had noticed…
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Bristol nail tech battling breast cancer bravely shares her treatment story
Every October, Bristol based nail tech, Danni Moore, has marked Breast Cancer Awareness Month by painting her nails pink. But this year is different, as she is battling breast cancer. After a lump that Danni thought was caused by breastfeeding was diagnosed as cancer on 1 July 2021, the nail…
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Salon in the Spotlight: Kelly’s Beauty Box, Crawley, West Sussex
Established in 2016 by Kelly Crawley, Kelly’s Beauty Box outgrew its roots as a home salon and expanded into a new premises in May 2021. “Opening our new premises has been very exciting for us. Our aim is to provide the most relaxing and friendly service to all our clients…
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Revealed: 7 top tips for becoming a mobile nail tech
Transitioning from working in a salon or home based setup to a mobile mani lifestyle isn’t just as easy as popping in your car and getting on the road. From having to carry around your kit bag to managing your own finances and ensuring you have the correct insurance, there…
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Hermès, Louboutin, Dior & more: The high-fashion brands putting their name to nail polish lines
Scratch puts the spotlight on the high fashion brands dipping their fingers and toes into nail colour lines… Hermès Birkin owners can match their manis to their handbags, as Hermès has become the latest luxury brand to serve up a nail line. Les Mains Hermès launched on 15 October 2021…
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WINNER ANNOUNCED: Scratch Snap October 2021
The winner of Scratch’s monthly nail art challenge has been announced as Alana Lawson. In a showcase of talent, techs stepped up to the Scratch Snap challenge for October & created nail designs inspired by ‘Halloween’ in the bid to win a prize from SNA Professional. Judged by Scratch‘s news & features…
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Sustainable Beauty Coalition calls for salons to commit to reducing emissions
The Sustainable Beauty Coalition (SBC), formed by the British Beauty Council in July 2021, has written an open letter calling for hair and beauty salons to commit to reducing their greenhouse gas emissions. The SBC exists to develop a clear strategy, roadmap and initiatives, which will accelerate the sustainability efforts…
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How nail art saved my mental health: Bridgend nail tech opens up about her battle
Dani Bailey of Broadlands, Bridgend, has suffered with anxiety and depression since she was a teenager. She has always managed it relatively well through exercise, which came naturally to her in her previous role as a personal trainer, but a pitfall in 2018 saw some struggles present themselves. “I started…
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Nail tech creates education subscription site to support learning needs of pros
Scratch chats to Chloe Corbishley-Bull, nail artist and founder of education subscription platform Pretty Little You Academy, about her membership service and its benefits for fellow pros… For Chloe, from Stamford, Lincolnshire, the time that coronavirus lockdowns brought was a chance to revaluate her nail career. The nail artist, who spent…
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Behind the Brand: Meet the girl power behind salon bookings app, PamperBook
Founded by Jody Riley, PamperBook is a booking app for salons and freelancers which works as your pocket PA, meaning you can manage your client bookings from anywhere and at any time. Jody, a former salon owner, created the app after she found herself wasting hours of her day organising…
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Lessons from a beauty PR pro: How to get your business noticed
Alex Silver, founder of beauty PR agency, Alex Silver PR, has been working in public relations for 25 years. She has helped brands including Beauty Blender, Caudalie, KISS Nails & Lashes and Fake Bake make their mark and is renowned for high-profile campaigns, charity events, celebrity ambassadorships and red-carpet parties.…
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Struggling to keep up with social media? Read our 6 top tips
After finishing your last appointment of the day, all you want to do is go home and relax, right? However, due to the instantaneous nature of social media, you may sit down on the sofa to an influx of client questions or you may feel pressure to post some of…
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Enhance your nail career with online courses from Mirage Spa Education
Cheryl Thibault was ahead of the curve when it came to online learning. While many nail and beauty education organisations have only recently launched online learning platforms, Cheryl set up Mirage Spa Online Education in 2005 after recognising that many individuals who dreamed of becoming beauty professionals, found it impossible…
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How NexGen Nails dip powders have doubled my salon profits
Nail tech, Sharon Shaw, had always wanted to find a quick and easy alternative to L&P acrylic that would deliver natural-looking, beautiful nails without damaging the nail plate. Her mission ended when she discovered NexGen Nails and ProgenX dipping powder, available in the UK via Go Pretty. “NexGen is an American brand that…
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Beauty for all: The role of transgender & drag beauty in the nail space
Inclusivity is undoubtedly one of the leading topics of conversation within the beauty industry, but why does it matter so much? The British Beauty Council‘s Diversity and Inclusivity Report states that inclusivity matters because all consumers should see themselves represented and valued equally, and that it makes good business sense.…
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