BEHIND THE BRAND: Meet Dani Bailey, the nail tech dipping her toes in beauty product innovation
Dani Bailey has been a nail technician since 2019 and has always been a nail enthusiast, doing her own nails from when she was just 13 years old, after being taught by her mum. Dani created her product range, Alma By Dani, in the second lockdown when she was itching…
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NAIL TECH TALK: Samantha Cedergren of SLCNails
Scratch chats to Samantha Cedergren of SLCNails about her feelings on education in the nail industry and her hopes for the future… I find most of my inspiration from other nail techs, mostly through Instagram. I find it so difficult to just simply create from nothing. I have a folder…
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‘Not another beauty salon’ – Discover what makes award-winning Honestly Ombré stand out
Swindon based nail and beauty salon Honestly Ombré scooped the Scratch Stars Nail & Beauty Salon of the Year Award at the Scratch Stars Party 20/21, due to their passion of vegan, ethical, and cruelty free nails and beauty. Jess Wallbridge, founder of Honestly Ombré, tells us: “Honestly Ombré has…
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Here’s how one nail tech gained over 60K followers on YouTube
In just a few years, nail artist Natalie Mugridge has amassed over 30,000 Instagram followers – and a whopping 60,800 fans on YouTube. So what’s the secret to her social media success? Here, Scratch gets the lowdown… “I posted my first YouTube video on 28 September 2017, the same month…
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2020 Shoot Out winner: Ivana Prokic
Scooping first place in The Great Scratch Shoot Out 2020 for the second time, Ivana Prokic’s winning entry combines a flawlessly executed shot with a stunning personal story in line with the competition’s theme: ‘You’. “It was very exciting to hear we had won – I had felt a lot…
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Salon in the Spotlight: DB Beauty, Trelewis, Wales
After previously working as a mobile beautician, Danielle Bridges decided it was time to open up her own salon during the first Coronavirus lockdown. “I found it hard lugging all my equipment around so I decided to take the plunge. I couldn’t find anything suitable around my area, so I…
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Put down the file! Here’s why you need to focus on L&P brush techniques
As a liquid & powder user, it is important to learn to sculpt mainly with the brush and not rely on filing to shape the enhancement. This is exactly what ‘sculpting’ is. By definition sculpting is ‘to create or represent (something) by carving, casting, or other shaping techniques.’ Whether we…
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My life as a nail tech with eczema condition, pompholyx
Scratch chats to Keeley Hopkins of Spotlight Aesthetics & Beauty By Keeley, about her debilitating pompholyx and her tips and advice for other sufferers… Pompholyx (or dyshidrotic eczema) is defined by the NHS as a type of eczema that begins with intense itching of the hands and fingers, causing tiny…
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NAIL TECH TALK: Meet Kylea Wherry, Scratch Stars L&P Tech of the Year 20/21
Scratch chats to Kylea Wherry about her journey into the nail industry and her delight at winning the Scratch Stars Award for L&P Tech of the Year 20/21… I started my career in nails in January 2012. It wasn’t a profession I’d dreamed of, just one I thought could fit around…
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BEHIND THE BRAND: Meet the beauty duo behind Goddess Emporium lash & nail products
Launched in 2014 by Katiie Norman, the Goddess Emporium brand began its beauty journey with a portfolio of Goddess Pro Lash Products. After meeting nail tech, Rachel Lloyd, after Rachel visited Katiie for lash services, the duo struck up a friendship and decided to expand the Goddess Emporium range to…
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SLN Nail Training launches online school
Scratch chats to Stacey Nicholls about her Online Nail School launch, being the founder of SLN Nail Training Academy and her journey in the nail industry… With nearly 100 training courses under her belt, Stacey started her self-employed career 8 years ago. She quickly completed her teacher training, mentored students,…
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Salon in the Spotlight: The Village Retreat, County Durham
In 2018, Ashley Wilson purchased a neglected convenience store to renovate into her own salon, taking on a big job to extend the property and adding walls to create separate rooms. “I was pregnant with my first baby at the time of purchase, however this didn’t stop me getting involved…
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TECH TALK: Meet Sarah Kay Abbott, Scratch Stars Polish & Paint Artist of the Year
Kirkaldy-based nail stylist, Sarah Kay Abbott, scooped the Scratch Stars Polish & Paint Artist of the Year title at the Scratch Stars Party 20/21 owing to her passion for the craft, incredible artistic skills and keen focus on client care. “I wasn’t initially going to apply, but I saw it…
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The challenges of being a left-handed nail tech
Scratch chats to nail educator and Georgie Smedley group ambassador, Diana Pajeva about the challenges of being a left-handed nail tech… Statistically, only 15% of people are left handed, which means that most of the techniques you learn and tools you buy will be directed to right handed people. In a…
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Salon in the Spotlight: Gels by Lucy, Hartlepool
Halo VIP Lucy Woodward works from a cabin in her home, valuing the privacy the space affords her and her clients. “I work alone in my space which I love, I manage my own appointments and have no one to rely on,” she explains. “My clients know anything they say…
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