Salon in the Spotlight: Wildflower Hair & Beauty Studio, Cheadle, Staffordshire
Holly Duckers opened Wildflower Hair and Beauty Studio in a renovated convenience shop in September 2019. “At the time of opening we were a team of four, two hairdressers, one nail technician and one lash and brow technician. Within a month of opening, I had taken on the first salon…
Mobile therapists: Here’s how the Storefront app can take the stress out of beauty bookings
From the creators of the successful LeSalon beauty service finder app comes Storefront – a handy app to help mobile beauty pros organise and promote bookings. Launching at the end of 2021, Storefront ‘helps mobile therapists be their own boss’ with a booking management facility, option for a website optimised…
Can augmented reality technology help indecisive nail & beauty clients?
From avant-garde nails to colourful make-up shades or sophisticated styles, the nail and beauty sector is bursting with choice for clients and pros alike. How many times have you sat at the nail desk with a colour in mind, only to be tempted by new options and perhaps a little…
My experience of Transgender & Inclusivity Awareness training & why it’s important for beauty pros
It was an ordinary Monday morning when I logged on to Sam Marshall and Keri Blue’s Transgender and Inclusivity Awareness Training via Zoom. But little did I know that this ordinary morning was going to be turned upside down, with my eyes and mind about to opened in the most…
NAIL TECH TALK: Taylor Bell of Islas Beauty
Scratch chats to Taylor Bell of Islas Beauty about becoming a beauty business owner and the importance of keeping up with industry trends… I love to create lots of random designs. I’ve always loved to create a different design for every one of my clients – not everybody has the…
OPI Nail Lacquer: the stories behind my favourite shades
Scratch’s Emma reminisces on the OPI Nail Lacquer shades that remind her of relationships, summer holidays and job interviews… The shade that reminds me of my relationship: Tickle My Francey This shade was gifted to me by my ex’s mum back in 2015, who absolutely loved doing her nails. She…
My visit to the Milton Keynes branch of award-winning nail salon, Townhouse
Scratch Stars Nail Salon of the Year 20/21, Townhouse, has opened a branch in the heart of Milton Keynes. Admired by beauty pros and celebrities alike, the luxury nailcare business is renowned for mastering classic, minimalist manicures and elegant, stylish nail art looks. The flagship branch in Fitzrovia was launched…
Salon in the Spotlight: Cutie Patootie Nails, Fife, Scotland
Claire Watters began her nail journey in 2017, after training in Glasgow. “I finally plucked up the courage to leave my job at Asda and started to take on clients at their home. After doing it mobile for a short time I decided to set up a room at home,…
8 nail art books to inspire your designs
Here at Scratch, we love a beautiful coffee table book, especially with the pandemic providing ample amounts of time to relax at home.. We’ve swotted up on the best beauty books that will not only look stunning on your coffee table or in your reception area, but will provide you…
Behind The Brand: Meet the pro behind handmade beauty brand, Nellie Rose
Nellie Rose is a hand, nail & foot brand founded by Rosie Knapper, a beauty professional from Cheshire who also runs a successful lash and brow ‘one stop shop’ and training school, Flutterby Beauty Training. The pandemic spurred Rosie on to develop her own product range, after Covid-19 restrictions forced…
British Beauty Council’s Sustainable Beauty Coalition launches guide to help consumers
British Beauty Council‘s Sustainable Beauty Coalition has created the Planet Positive Beauty Guide: an industry guide featuring easy-to-digest information to help consumers make greener beauty choices more confidently. A study conducted by tech-company, Provenance, and online beauty retailer, Cult Beauty, surveyed the attitudes of more than 23,000 beauty shoppers and…
Salon in the Spotlight: CandyMani’s Nails & Beauty, Suffolk
Candice Muddeman began Candymani’s in 2015, working out of her dining room at home, offering gel polish to family and friends. “Last year in lockdown, we started work on a separate nail and beauty studio at the back of our house. We were lucky to have such a generous space,…
When is a contraindication preventative or restrictive to a nail treatment?
A contraindication is a pre-existing medical condition that could either put you or your client at risk if the treatment was carried out. There are four types of contraindications which are illnesses you will come across. These are viral, bacterial, fungal, and parasitic infections. Another contraindication would be certain medications…
Legology joins 2 environment-friendly initiatives to step up sustainability game
Leg care brand, Legology is joining two sustainability initiatives; rePurpose Global and World Land Trust in a bid to improve its sustainability as a brand. Legology is a leg care brand which focuses on providing solutions to common leg problems. Using the Lymphology complex, founder, Kate Shapland set out to…
Here’s how to create a rapport with non-English speaking clients
Scratch chats to Magda Gniewek, educator of Magnetic Nails UK, about how to create a connection with your clients who don’t use English as their first language… What is the best way to build a working relationship with a client whose mother tongue is not the English language? “When working…
