Salon in the Spotlight: Hannah Taylor Beauty and Make Up, Kidderminster
“The salon now couldn’t be more different to its previous life as a derelict pub,” smiles owner, Hannah Taylor. “I use to pass the premises and daydream about its potential. “At the time the lease far surpassed my budget. Months passed and during this time the building had been split…
Read More
Why you should have a client loyalty scheme
Do you have a loyalty programme in place? Alice Kirby, director at Lockhart Meyer Salon Marketing, shares her top tips… Why should nail & beauty businesses introduce a loyalty schemes? An effective loyalty scheme can help increase both your retention rates and how long your clients ultimately stay with you.…
Read More
Salon in the Spotlight: Townhouse, London
With two locations in the heart of London, Townhouse Nail Salon has become a go-to destination for nail appointments thanks to its chic setup. Awarded with a Scratch Stars Awards 2020/21 finalist status in the Nail Salon of the Year category for its flagship Great Portland Street location, the salon…
Read More
Salon in the Spotlight: Plaster, Crystal Palace, London
Found in the urban hotspot of Crystal Palace, Plaster is an inclusive salon offering natural nail treatments and nail art appointment. “Opening in 2019, Plaster was borne from the want to offer our clients – irrespective of gender, identity, background or profession – a space to be whoever they want…
Read More
How to create a successful salon team
Maddie Regan, Scratch columnist & top tech at 81 Rose Garden, share her top tips for ensuring your salon staff are a happy, successful team… Effective teamwork is something that every organisation should strive for and is particularly important in the salon business. During my time at 81 Rose Garden,…
Read More
Salon in the Spotlight: Base Coat Beauty, North East, England
When their family grew, Ella and Milly Shanks’ home salon relocated from a bedroom in the family home to a new garage conversion. “We’ve had our home salon for 3 and a half years,” the duo explain. “In the past, it’s been in our spare bedroom, which is now our…
Read More
5 things I love about being a salon owner
Scratch chats with Glasgow-based owner of NAF! Salon, Tammy Koslowski, about why she loves being a salon owner… 1 Our team & clients (the NAFIA!) I never knew people were my passion until I opened my own salon. I love that I get to work with – and support –…
Read MoreSCRATCH SNAP: The Rules
Scratch Snap is a monthly nail art challenge to create a salon-style nail design in line with a theme. Simply snap a pic of the design on yourself, nail tips or a client – and you could be in with a chance of winning a fabulous prize. The challenge’s rules…
Read More
Salon in the Spotlight: Laura’s Beauty, Stockton-on-Tees
Having worked in the industry in various capacities, Laura Easby recently found a permanent base for her business. “I started out on my own eight years ago above a hairdressers, before going mobile for a few months,” Laura remembers. “Carrying all my kit around wasn’t for me, so i started…
Read More
Salon in the Spotlight: Zoe Brown Nail Salon, Edinburgh
Opening its doors in summer of 2019, Zoe Brown Nail Salon can be found in the historic city of Edinburgh. With its chic décor and welcoming team, the salon has captured the attention of locals with its nail and beauty offering. “We are a salon of seven independent successful technicians,…
Read More
Salon in the Spotlight: Nova Nails, Glasgow, Scotland
After working in call centres for years, Jackie Logan wanted a change of career. “After three years of practise and training, I work up the courage to quit my job and start Nova Nails,” Jackie remembers. “I worked in a few places renting a table, but during the first lockdown…
Read More
WINNER ANNOUNCED: Scratch Snap January
The winner of Scratch’s monthly nail art challenge has been announced as Julia Armstrong. In a showcase of talent, techs stepped up to the Scratch Snap challenge for January & created nail designs inspired by ‘Purple Positivity’ in the bid to win a prize from Purple Professional. Judged by Scratch‘s…
Read More
Salon in the Spotlight: Frankie Alice Nails, Congleton, Cheshire
When Francesca Alice Nield was furloughed last year from her job in the hospitality sector, she took the chance to pursue her dream career and set up her own studio. “I had previously trained with Nails By Annabel, so I used the first lockdown to create my work space,” Francesca…
Read More
5 ways I’m preparing for my nail salon to reopen post-lockdown
Ruth Munro, Magpie Beauty educator for Scotland and owner of Little Blank Spaces, reveals how she has been using her free time during the Covid-19 lockdown to prepare for the eventual reopening of her business… Beauticians are not allowed to return to work in the UK yet because we can’t…
Read More
Salon in the Spotlight: Sadie’s, Worcester
Decorated in on-trend shades of blush pink and deep green, Sadie Branson’s setup sees a chic workspace to greet clients. “My studio is located in my old childhood bedroom in my parent’s house,” Sadie states. “The salon certainly did not start out looking how it does now: I started off…
Read More
Read the latest issue
