Technology
Social media engagement: Why it matters & how to increase it
Alicia Humphreys is owner of Pink Fox Salon Socials, which works with UK hair and beauty salon owners to grow their social media presences and help them attract new clients. The company offers bespoke services in social media management, strategy and training. Here, Alicia shares social media engagement advice… Social media engagement is based on…
Read MoreCosmetics ingredients information is at your fingertips with this mobile app
On average, European consumers use over seven different cosmetics daily, but do you know about their ingredients? European personal care association, Cosmetics Europe, is on a mission to drive transparency and improve cosmetics ingredients knowledge, with the launch of the COSMILE Europe app. Allowing users to scan an ingredients list on a product or do…
Read MoreNail tech launches AI guides for the nail & beauty industry
Glitterbels ambassador, Millee Barton of Millee Barton Nails & Beauty & The Academy Barnsley, has launched artificial intelligence guides. “I was inspired to create these because I believe that the integration of AI technology can revolutionise the nail and beauty industry,” she tells Scratch. “AI has not only helped me to streamline my salon practices,…
Read MoreWhat does gaming have to do with the beauty industry?
One positive thing to come from the Covid-19 pandemic is the connection it built between the beauty industry and the gaming world. You may be thinking ‘why is that a good thing?’, but when you consider that gaming is traditionally recognised as a pastime for young boys and can showcase stereotypical representations of women, its…
Read MoreWant to expand your clientele & streamline bookings? Enter the Beautyverse…
Are you a beauty pro, struggling to fill gaps in your diary and get noticed by new clients? Or are you a client who seeks to book an appointment with ease? Download Beautyverse – an app designed to simplify the communication and booking process between beauty artists and clients. The app, which launched on 4 September…
Read MoreKeen to boost your profits? Salon expert shares pricing calculator & course for beauty pros
Are you struggling to calculate your outgoings and wondering why your sums are leaving you short each month? Try the handy pricing calculator and course from Maddi Cook, a salon business expert & owner of Boss Your Salon. Maddi, a finalist in the 2023 Scratch Stars Awards for Services to the Nail Industry, has worked…
Read MoreThreads: Is it here to stay?
Meta CEO, Mark Zuckerberg, reported over five million sign-ups to Threads in the first four hours of its launch. Scratch explores whether the social media platform is here to stay & its benefits for nail pros… On 5 July, microblogging platform, Threads, made its presence known in the social media realm. However, since then,…
Read MoreNail techs, here’s why you need a business website
Session nail stylist, salon owner & educator, Marie-Louise Coster, begins her monthly column for Scratch by sharing the benefits of having a business website – and why social media is not an alternative… A website can be an expensive resource, and once built it requires work. So why do you need one? The simplest way…
Read More5 ways to use the Threads app to benefit your beauty business
Jon Morgan, CEO & editor-in-chief of consulting firm, Venture Smarter, shares how small businesses can utilise Meta’s latest social media app, Threads, to maintain a competitive edge… 1. Brand awareness Threads is another opportunity for small businesses to increase visibility for their brand, with updates on products and services, plus company news. Businesses with a…
Read MoreHow AI can help your nail salon to thrive
Artificial intelligence (AI) allows content to stay fresh and exciting, helps with customer service and builds client relationships, to name a few benefits. And it is already doing many of these things through salon software, reveals Rikki Tronson, chief revenue officer at salon software company, iSalon, who shares expertise below. How AI can benefit your…
Read MoreInstagram analytics: what you need to know
You’ve got your posting strategy down, your content is getting hits and your following is gaining momentum. But, how do you keep it up and stay on top of the interests of those following and engaging with your account? The next step in any social media marketing strategy is to track your metrics. Social media…
Read MoreCan augmented reality technology help indecisive nail & beauty clients?
From avant-garde nails to colourful make-up shades or sophisticated styles, the nail and beauty sector is bursting with choice for clients and pros alike. How many times have you sat at the nail desk with a colour in mind, only to be tempted by new options and perhaps a little nail art? The decision-making process…
Read MoreStruggling to keep up with social media? Read our 6 top tips
After finishing your last appointment of the day, all you want to do is go home and relax, right? However, due to the instantaneous nature of social media, you may sit down on the sofa to an influx of client questions or you may feel pressure to post some of your work from the day…
Read MoreWhat Instagram’s updates & changes mean for your business
Video content is big, and almost every social media app is working towards prioritising video content. TikTok has been dominating the social media scene, Facebook introduced more video content for creators last year and now Instagram is focusing more on video, so it looks like these changes will trend for many social media apps. Last…
Read More5 ways to attract your dream clients on social media
Anna Khanna, founder of Socialista Media, reveals 5 ways to attract your dream clients on social media… Social media is the window into your business, think of it as your shop front. It is a tool which is useful to draw in customers and clients, and when you follow the below five top tips, you’ll…
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