BUSINESS

What is the nail matrix?

What is the nail matrix?

By Jess Watts | 17 August 2025

If you’ve ever heard the term ‘nail matrix’ and pictured Keanu Reeves in black sunglasses and a trench coat, it may be time to brush up your knowledge of this important part of the nail… Have you played on a coin pusher at an arcade? The game where a platform…

Read More
Scarlett Senter Embellishments

7 tips for working with nail embellishments

By Scratch Staff | 16 August 2025

Adorning nails with 3D embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. 7 nail stylists offer adhesion and application advice… Lead nail tips by Scarlett Senter (@scarlett_senternailartist). 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a…

Read More
December christmas calendar

Nail pros, here’s why opening your Christmas diary too early can cost you

By Hannah Beth Clayton | 15 August 2025

Nail business mentor, Hannah Clayton, shares lessons learned from Christmas diary chaos… Every year, as the summer sun is still shining, clients start asking the same thing: ‘When are you opening your Christmas diary?‘ For years, I used to cave at the pressure of releasing appointments, thinking I was clever.…

Read More
Aug 25 low res scratch cover

Read the latest issue

Blur boxes cards 688017

How to encourage product sales in the run up to Christmas

By Sophie Nutt | 12 December 2019

It’s beginning to look a lot like Christmas, so be sure to utilise the season of goodwill by making the most of your retail offerings. An easy way to generate some extra revenue across the busy party season, dress up retail areas with festive decorations and irresistible products to catch…

Read More
Nail salon lamp gel polish

How to ensure a correct gel polish cure – and why it’s so important

By Katie Barnes | 10 December 2019

Do your nail files or dust filings look like this when you are performing a gel polish removal? If so, your gel polish was not properly cured. Let’s discuss some possible reasons why this may happen. There’s a big difference between ‘cured’ and ‘properly cured’ and it can be difficult…

Read More
Diary

Dealing with staff absences

By Scratch Staff | 30 November 2019

As we head into one of the busiest times of the year, do you know how to deal with staff absences? Tina Beaumont-Goddard, National Hair & Beauty Federation‘s director, serves up some advice… Your employees may be off work for a wide range of reasons, and you’ll need to understand what the law…

Read More
Img 20191113 155945 636

How to become a Crystal Nails UK educator

By Scratch Staff | 29 November 2019

Timea Berridge, nail technician and now Crystal Nails UK educator for Nottingham, shares her experience of the brand’s educator course… “Hi, my name is Timea and I have been working as a nail technician for a number of years. After seeing the opportunity to become a Crystal Nails UK educator,…

Read More
Christmas stock

How to manage stock this Christmas

By Sophie Nutt | 28 November 2019

When it comes to selecting your seasonal stock, preparation and a plan is key. “At this time of year, Christmas shopping is at the forefront of everyone’s minds,” explains Rachel Cock, Salon Services’ commercial director. “It’s the perfect time to push your retail offering as gifts for your customers to…

Read More
Ball blur bokeh 717988

How to jazz up your retail display this Christmas

By Sophie Nutt | 27 November 2019

Never underestimate the power of an eye-catching and enticing seasonal retail display! Investing in festive decorations is something that has proven to be key in boosting business performance during the Christmas period. Christmas Tree World has revealed that 59% of UK consumers surveyed would spend more money in a leisure…

Read More