BUSINESS
Multiple ear piercing: the beauty trend for 2025 & how to offer in the salon
Piercing equipment and training provider, Studex, shares information about three multi piercing techniques… “With multiple ear piercings becoming one of the biggest beauty trends of 2025, Studex is offering guidance on new piercing techniques, exclusive to Studex Piercing Partners,” says a spokesperson for the brand. “Not only are multi piercings…
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Artificial nails: 7 steps to reduce the risk of allergy
Caroline Rainsford, director of science at the Cosmetics, Toiletry & Perfumery Association (CTPA), shares practical ways to reduce allergy in the nail space… Acrylate monomers, which are the starting materials in liquid & powder (L&P) and UV/LED gel nail systems, can sometimes cause allergic reactions if they touch the skin.…
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How to build your social media: 5 simple steps from a beauty business expert
Scratch Stars Social Media Star of the Year finalist for 2024 and 2025 & online columnist, Hannah Beth Clayton, shares her social media tips… Growing your social media doesn’t need to be hard, confusing or a full-time job. I talk to so many beauty pros who feel overwhelmed by the…
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Read the latest issue
Continued professional development (CPD) ensures that you maintain and enhance the knowledge and skills you need to deliver a professional service to your customers. Constant updating of skills is vital to success in any industry, but it’s especially true in the nail and beauty industry. CPD is about keeping up-to-date…
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A small sprinkle of glitter or minimalistic nail art can increase your profits and leave your clients feeling super chic, so take a look at your nail art menu and encourage clients to indulge in a design. There’s a design or style that can suit anyone, and I’ve been known…
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When tendeding to the nail needs of brides-to-be, ensure you’re also promoting your other skills… “If you offer other services, make sure you let all your potential customers know!” says Kate Sawley, CND™ education ambassador. “Bridal packages are always popular, and don’t forget about the rest of the bridal party,…
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I was invited to Treatwell’s London head office for the unveiling of a very special new campaign: Life Saving Wax. The initiative was created by the online beauty booking platform with Public Health England’s Cervical Screening Saves Lives campaign. Treatwell is inviting its partnered salons and beauty professionals to ‘open up…
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Our TV screens, social feeds and browsers are increasingly flooded with images of beaches, oceans, animals and extreme climates affected by litter, particularly plastics. Many companies are ‘doing their bit’ by re-evaluating packaging and processes, however this is only the tip of the iceberg if we want to dramatically reduce…
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Sharon Sandhu, category manager for nails at Salon Services UK & Ireland, shares ideals to spruce up your nail or beauty business and benefit your bottom line… Spring cleaning doesn’t always mean clearing cobwebs and clutter or updating your interior. Indeed, as the high season draws closer and we enter…
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