BUSINESS

Scarlett Senter Embellishments

7 tips for working with nail embellishments

By Scratch Staff | 16 August 2025

Adorning nails with 3D embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. 7 nail stylists offer adhesion and application advice… Lead nail tips by Scarlett Senter (@scarlett_senternailartist). 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a…

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December christmas calendar

Nail pros, here’s why opening your Christmas diary too early can cost you

By Hannah Beth Clayton | 15 August 2025

Nail business mentor, Hannah Clayton, shares lessons learned from Christmas diary chaos… Every year, as the summer sun is still shining, clients start asking the same thing: ‘When are you opening your Christmas diary?‘ For years, I used to cave at the pressure of releasing appointments, thinking I was clever.…

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left handed nail tech katie barnes

Left-handed nail tech? Here’s how to adapt your tool kit

By Katie Barnes | 13 August 2025

It is assumed that when working left-handed, you just work the opposite way. But if you are leftie, you will know this is a myth. The majority of the population is right-handed, and so the majority of nail products and techniques are tailored to right-handed techs. Having to adapt to…

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Erica turley academy front

The journey to opening my first nail academy – Part 5

By Erica Turley | 4 July 2019

The external signage on my new academy is finally up – as are frosted windows to protect my products from the impact of direct sunlight. I was so pleased and excited to see the shop sign go up, as the premises no longer looks derelict. My stomach did do some…

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Sharon sandhu bride nails

Help your business rise to all occasions this summer

By Scratch Staff | 1 July 2019

Sharon Sandhu, category manager for nails at Salon Services UK & Ireland, serves up top tips to help clients prepare for summer events – while you boost your bottom line… Summer has finally arrived, and with it, so has occasion season. With so many weddings, parties and other notable events taking…

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Makeup hair beauty

How to raise your profile in the beauty & hair sectors

By Scratch Staff | 27 June 2019

Dave Horton, director of Associated Beauty Therapists (ABT), reveals how you can increase your impact in the wider industry & show off your skills successfully… When was the last time you shouted about how great you are? You have a loyal group of clients who, no doubt, love to recommend…

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Why you should add waxing to your treatment menu

By Sophie Nutt | 27 June 2019

Waxing is a treatment for which clients will seek out a recommended therapist with whom they feel comfortable, and is convenient for regular, repeat bookings all year round. It’s also a treatment that offers high profit margins. Whether you own a large or small salon or work as a mobile…

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Katie barnes arch

Why the arch is integral to a well balanced nail enhancement

By Katie Barnes | 25 June 2019

The extension side line that comes out from the natural sidewall that you see is known as the lower arch. Along with the c-curve and apex, the lower arch is one of the most important elements of a successfully structured nail enhancement as these three components work in harmony together.…

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Raison d’Etre shares tips on how to avoid therapist burnout

By Sophie Nutt | 21 June 2019

In a job which is dedicated to caring for others and one that can have lots of back to back appointments, many spa therapists forget to give themselves breaks throughout the day or even the time to rest and stretch between clients. Spa therapists are on their feet all day…

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