BUSINESS

December christmas calendar

Nail pros, here’s why opening your Christmas diary too early can cost you

By Hannah Beth Clayton | 15 August 2025

Nail business mentor, Hannah Clayton, shares lessons learned from Christmas diary chaos… Every year, as the summer sun is still shining, clients start asking the same thing: ‘When are you opening your Christmas diary?‘ For years, I used to cave at the pressure of releasing appointments, thinking I was clever.…

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left handed nail tech katie barnes

Left-handed nail tech? Here’s how to adapt your tool kit

By Katie Barnes | 13 August 2025

It is assumed that when working left-handed, you just work the opposite way. But if you are leftie, you will know this is a myth. The majority of the population is right-handed, and so the majority of nail products and techniques are tailored to right-handed techs. Having to adapt to…

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Heatwave nail products

The UK heatwave: Is it affecting your nail products?

By Katie Barnes | 12 August 2025

Educator & award-winning nail pro, Katie Clark, reveals why hot weather may impact your nail products and services… Most techs will have noticed a difference in their L&P acrylic and gel systems during different temperatures and seasons, with changes being particularly noticeable during periods of very warm weather. Temperature and…

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Brand ambassador

A guide to sponsored social content for brand ambassadors

By Helena Biggs | 11 March 2019

When the ‘brand ambassador’ term was first scattered, it simply involved shouting about a brand or treatment you loved to anyone that would listen on a number of platforms, with the possibly of a few freebies in return. However, lines have become blurred as advertising stipulations step in, demand for…

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How to add another nail service to your treatment menu

By Kat Hill | 9 March 2019

New year, new skill! Are you thinking of adding to your salon menu to meet client nail needs? Liz Richards, national sales and education manager for Cuccio Europe, shares some thing to consider… “It’s important when adding a new system that you choose based on what would be right for your…

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Celebrating International Women’s Day

By Kat Hill | 8 March 2019

March 8 marks International Women’s Day; a day to recognise and celebrate the social, economic, cultural and political achievement of women. A day to set both personal and professional goals and look back at your achievement, what are you celebrating today? In the spirit, we’ve rounded up a few inspirational quotes…

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Katie barnes nail brush

How to hold your nail brush correctly for optimum results

By Katie Barnes | 5 March 2019

Educator and award-winning nail technician, Katie Barnes, reveals why it’s important to hold your nail brush correctly – and offers up some handy tips… Your nail brush is one of your primary tools. No matter what brush you are using, if you are not holding it right, you won’t achieve…

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Sharon sandhu customer care

Ways to offer exceptional customer care

By Scratch Staff | 4 March 2019

Sharon Sandhu, category manager for nails at Salon Services UK & Ireland, reveals her top tips for showing clients you care and enhancing their treatment experience… With competition in the nail industry so fierce, going the extra mile to care for your customers during their appointment can make a dramatic…

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The gel bottle photoshoot

Behind the scenes with The Gel Bottle Inc

By Scratch Staff | 2 March 2019

Go behind the scenes for The Gel Bottle Inc’s spring collection advert photoshoot with the TGB team… The GelBottle Inc Spring collection 2019 is a celebration of iconic women and female empowerment! Each polish is named after an inspirational woman, all iconic in their own way, from Twiggy – known for…

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