BUSINESS
Nail pros, here’s why opening your Christmas diary too early can cost you
Nail business mentor, Hannah Clayton, shares lessons learned from Christmas diary chaos… Every year, as the summer sun is still shining, clients start asking the same thing: ‘When are you opening your Christmas diary?‘ For years, I used to cave at the pressure of releasing appointments, thinking I was clever.…
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When the ‘brand ambassador’ term was first scattered, it simply involved shouting about a brand or treatment you loved to anyone that would listen on a number of platforms, with the possibly of a few freebies in return. However, lines have become blurred as advertising stipulations step in, demand for…
Read MoreNew year, new skill! Are you thinking of adding to your salon menu to meet client nail needs? Liz Richards, national sales and education manager for Cuccio Europe, shares some thing to consider… “It’s important when adding a new system that you choose based on what would be right for your…
Read MoreMarch 8 marks International Women’s Day; a day to recognise and celebrate the social, economic, cultural and political achievement of women. A day to set both personal and professional goals and look back at your achievement, what are you celebrating today? In the spirit, we’ve rounded up a few inspirational quotes…
Read MoreSharon Sandhu, category manager for nails at Salon Services UK & Ireland, reveals her top tips for showing clients you care and enhancing their treatment experience… With competition in the nail industry so fierce, going the extra mile to care for your customers during their appointment can make a dramatic…
Read MoreGo behind the scenes for The Gel Bottle Inc’s spring collection advert photoshoot with the TGB team… The GelBottle Inc Spring collection 2019 is a celebration of iconic women and female empowerment! Each polish is named after an inspirational woman, all iconic in their own way, from Twiggy – known for…
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