BUSINESS

Studex multi piercing

Multiple ear piercing: the beauty trend for 2025 & how to offer in the salon

By Guest Writer | 2 May 2025

Piercing equipment and training provider, Studex, shares information about three multi piercing techniques… “With multiple ear piercings becoming one of the biggest beauty trends of 2025, Studex is offering guidance on new piercing techniques, exclusive to Studex Piercing Partners,” says a spokesperson for the brand. “Not only are multi piercings…

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Ctpa allergy guidance

Artificial nails: 7 steps to reduce the risk of allergy

By Guest Writer | 29 April 2025

Caroline Rainsford, director of science at the Cosmetics, Toiletry & Perfumery Association (CTPA), shares practical ways to reduce allergy in the nail space… Acrylate monomers, which are the starting materials in liquid & powder (L&P) and UV/LED gel nail systems, can sometimes cause allergic reactions if they touch the skin.…

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Social media user

How to build your social media: 5 simple steps from a beauty business expert

By Hannah Beth Clayton | 27 April 2025

Scratch Stars Social Media Star of the Year finalist for 2024 and 2025 & online columnist, Hannah Beth Clayton, shares her social media tips… Growing your social media doesn’t need to be hard, confusing or a full-time job. I talk to so many beauty pros who feel overwhelmed by the…

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How to avoid slipping into bad business habits

By Metta Francis | 24 January 2019

Award-winning nailist, Metta Francis, reveals how to boost your spirits and avoid falling into bad habits in your nail business… With January well underway, how are you getting on with any resolutions or good intentions you set for the year? Apparently it takes 21 days to break a habit, and…

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The gel system: Why it’s important to use the same brand for the gel and lamp

By Sophie Nutt | 24 January 2019

Offering opportunities to strengthen, sculpt and enhance, the gel system is a big hit with those seeking a hardwearing, long-lasting glossy nail finish. The system boasts a multitude of uses: natural nails can wear an overlay to add strength or aid growth, while clients seeking length can benefit from application…

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Catherine wong

How to prepare for a nail competition

By Scratch Staff | 23 January 2019

Industry veteran and seasoned nail judge, Catherine Wong, serves up reasons why you should compete – and how to prepare for a nail competition… “Competing pushes you out of your comfort zone and tests your limits. It makes you a better nail tech over time and earns you the achievements…

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Katie barnes file

How to correctly file the natural nail

By Katie Barnes | 22 January 2019

We hear the myth time and time again – ‘Nail enhancements damage the nail’ – but the damage is usually caused by over-filing the natural nail before any nail products have been applied, or by incorrect removal. Over-filing of the natural nail is one of the most common causes of…

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Ivana prokic

Creating photographic magic with Ivana Prokic

By Kat Hill | 21 January 2019

“Winning still feels like a dream,” smiles Ivana. “It’s fantastic, overwhelming, unreal and I feel so happy. I’m so proud of our team and work! This was our first photographic competition, and there were so many other beautiful entries. Even though I love our picture I totally didn’t see it…

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Health, hygiene and safety advice for tanning, waxing and lash services

By Sophie Nutt | 17 January 2019

Managing health and safety doesn’t have to be complicated, costly or time-consuming, however it is an important aspect of providing a beauty service. As a beauty professional, you have a duty of care to yourself and your clients. A client should be able to come to you for any service…

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