BUSINESS

Cutiecles lead

Inside the nailcare oasis in the centre of Huddersfield

By Jess Watts | 2 August 2025

Meet Rebecca, ‘toe wizard’ & owner of Cutiecles – a salon sanctuary that prides itself on comfort, care and calm. Recently refurbed, Cutiecles Nail Salon is a passion project for the nail technician, who boasts 10 years’ experience in the industry. After returning to work from maternity leave, Rebecca (and…

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Onycholysis: what is it & how can it be treated?

By Jess Watts | 31 July 2025

Let’s talk the causes of onycholysis, aka nail separation, how to prevent and what to do when it’s presented at the nail desk… Picture this: you scrape your knee and pop a plaster over the top to help it heal. Three days later, that plaster has started to lift. At…

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Do AI chatbots like ChatGPT have a place in the nail industry?

By Rebecca Hitchon | 31 July 2025

Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…

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Key ways to ensure healthy feet this summer

By Scratch Staff | 26 April 2018

Dr Bharti Rajput MBE, foot expert and podiatrist, reveals her top tips for healthy feet this summer… Avoid New Sandal Scandal When the better weather arrives, we’re often tempted to buy a new pair of sandals to treat our feet. Ensure that your sandals fit well the moment you buy…

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Advice for selling tanning products in summer

By Guest Writer | 24 April 2018

Kissed by Mii tanning expert, Shelley Henderson, reveals why retail tanning products will make a splash this summer… When it comes to the summer season, your client’s skin will be more exposed, and this can draw unwanted attention to imperfections. Self-tan to me is like liquid vitamin D – it delivers…

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Buying into a brand with confidence

By Kat Hill | 20 April 2018

Considering switching brands or adding to your product line up? Angie Gunter, head of education at INK London, shares some areas to consider… “Your chosen brand should offer genuine products that offer longevity and are kind to the natural nail. It should keep up to date with current trends, not…

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How to identify the cause of a nail break

By Katie Barnes | 17 April 2018

Educator and award-winning nail technician, Katie Barnes, offers reasons why enhancements can break – and how to identify them The most common reason for the breaking of nail enhancements is due to wear and tear or trauma by the wearer, but a break can also be caused by unsuitable lengths…

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Software expert suggests selling emotions to engage clients

By Scratch Staff | 16 April 2018

Slawomir Gawlowski, business development coach at salon software company, Versum, reveals a new tactic; using emotion, to help engage clients… “The astonishing potential of powerful emotions should be employed at the very onset of a business undertaking. Before you start promoting any products or services, give your business a unique personality. Use…

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Hollie Powers talks money

By Kat Hill | 13 April 2018

Are you charging enough? Hollie Powers, beauty business expert and spa owner, shares some top tips… Prices are one of the most overlooked elements of creating a menu within a salon – and sadly, far too many people price too low to attract new customers. Low, bargain prices will probably,…

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