BUSINESS

Cutiecles lead

Inside the nailcare oasis in the centre of Huddersfield

By Jess Watts | 2 August 2025

Meet Rebecca, ‘toe wizard’ & owner of Cutiecles – a salon sanctuary that prides itself on comfort, care and calm. Recently refurbed, Cutiecles Nail Salon is a passion project for the nail technician, who boasts 10 years’ experience in the industry. After returning to work from maternity leave, Rebecca (and…

Read More
Onycholysis image

Onycholysis: what is it & how can it be treated?

By Jess Watts | 31 July 2025

Let’s talk the causes of onycholysis, aka nail separation, how to prevent and what to do when it’s presented at the nail desk… Picture this: you scrape your knee and pop a plaster over the top to help it heal. Three days later, that plaster has started to lift. At…

Read More
Robot laptop

Do AI chatbots like ChatGPT have a place in the nail industry?

By Rebecca Hitchon | 31 July 2025

Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…

Read More
Aug 25 low res scratch cover

Read the latest issue

Katy P Nail Art Designs April 2024

8 ways to encourage clients to upgrade to nail art

By Katy Pottle | 7 May 2024

One of the most common things I hear from other nail techs is, ‘I don’t get the chance to do nail art as my clients don’t want to have any.’  This is such a shame, because as artists we naturally want to challenge ourselves and our skills and show off…

Read More
Bridal Nails By Sophie Donaldson April 2024

Bridal nail styles: 2024 trend predictions & promotional tactics

By Scratch Staff | 6 May 2024

A wedding is one of the most important events of a person’s life, with many couples dedicating months or even years to planning their perfect day. Hair, make-up, the dress, venue and décor are all important factors to consider, but who wants to show off their wedding ring with unmanicured nails?…

Read More
Chloe web newsfeature template 1200x800px (65)

5 ways to boost your beauty salon team’s morale

By Scratch Staff | 5 May 2024

Do you and your team members need a morale boost? Scratch gathers expert tips to support positivity in the workspace… 1. Lead by example “Salon owners can establish a cohesive team by leading by example,” advises Lisa Stone, educator at professional beauty brand, Salon System. “You cannot expect your team…

Read More
Consultation Form Stock

Why are client consultations so important in the beauty industry?

By Michelle Brookes | 3 May 2024

A client consultation should be completed by every client before they receive a nail or beauty treatment. This consultation should be regularly reviewed to ensure that nothing has changed medically or personally. Often, I hear nail techs saying that they don’t do consultations, and this isn’t always because they are…

Read More
Natural Nail Manicure Canva

What’s the difference between the nail plate & the nail bed?

By Katie Barnes | 26 April 2024

The terminology can be confusing, but it’s crucial to understand the different parts of the nail structure, including the nail plate and the nail bed. In this post, I explore the distinct characteristics of these two components and their roles. THE NAIL PLATE: what you need to know The nail…

Read More
Nail Influencer Piece

Nail influencers share what the job is like & how to get noticed online

By Rebecca Hitchon | 26 April 2024

What do you envisage when you see the word ‘influencer’? The term may carry some negative connotations due to modern perceptions of influence, as it’s often assumed that a person needs a huge number of social media followers and an expensive, aspirational lifestyle to warrant receiving the title. Nail artist…

Read More