BUSINESS
Burnt out to booked up: how funding changed my life & can benefit your nail business
Sarah Abel, funded growth strategist & founder of TNB Skills Training, shares how funding helped her find success – and can do the same for you… Fifteen years ago, I was drowning in £50,000 of debt. I had maxed out credit cards, just left a job with a company car…
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Beyond The Brush: The nail tech community built on relationships, support & honesty
Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…
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5 ways to support deaf clients in the nail salon
It is estimated that one in three people in the UK have hearing loss, highlighting the importance of making your nail space as comfortable and inclusive as possible for deaf people. Here are some methods to make your business more accommodating to clients who are hard of hearing… 1. PPE…
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Read the latest issue
Anna Khanna, founder of Socialista Media, shares some social media content creation ideas for your beauty business… Banking content ready for your social media posts will provide your followers valuable content, whilst helping you achieve your business goals. There are many ways that this can be done quickly and easily,…
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Preparing your nail brush thoroughly and correctly is the first stage to caring for your nail brushes. Read my previous guide for Scratch here. The second is maintaining this level of care throughout its use. Brushes do not last forever and need to be changed from time to time again…
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Widely acknowledged as one of the top nail artists in the world today, Elena Maltseva of Russia, is offering a free class for all nail techs in mixed media art practices. Made famous for her mixed media and fantasy structures, Elena Maltseva is much sought after to judge global nail…
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Salon & spa business consultant, Susan Routledge, serves up advice on how & why you should make the most of retail opportunities… Why is it so important for a nail business to offer retail products? Retailing is such an integral and important part of any nail business. It is impossible…
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If the pandemic has shown us anything, it’s that in a service industry like beauty, our income can be significantly affected when we can’t physically see our clients. Here are some benefits of having an online store, with details on how to set up a professional looking online store with…
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The Beauty Bloggers, aka Natalie Thompson & Rachel Jenkinson, discuss beauty booking systems & what works for their needs… Nat and Rach are ‘The Beauty Bloggers‘ and have over 21 years experience in the beauty sector between them. Their aim is to discuss real issues that beauty professionals face. Passionate and hard-working, the…
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