BUSINESS
What is the nail matrix?
If you’ve ever heard the term ‘nail matrix’ and pictured Keanu Reeves in black sunglasses and a trench coat, it may be time to brush up your knowledge of this important part of the nail… Have you played on a coin pusher at an arcade? The game where a platform…
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7 tips for working with nail embellishments
Adorning nails with 3D embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. 7 nail stylists offer adhesion and application advice… Lead nail tips by Scarlett Senter (@scarlett_senternailartist). 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a…
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Nail pros, here’s why opening your Christmas diary too early can cost you
Nail business mentor, Hannah Clayton, shares lessons learned from Christmas diary chaos… Every year, as the summer sun is still shining, clients start asking the same thing: ‘When are you opening your Christmas diary?‘ For years, I used to cave at the pressure of releasing appointments, thinking I was clever.…
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Read the latest issue
You may notice that when you purchase a new brush for nail services, the bristles are stiff and contain a white residue. This residue is Arabic gum, a starch film. All manufacturers make brushes with this gum to protect and keep your brush in shape in transit and before use.…
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Nail stylist and business owner, Theresa Foddering (aka The Naildresser®) reveals why she chose to trademark her business – and the step you need to take to apply… Your business name is one of your most valuable assets and one of the first things a prospective client sees. Your business…
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Award-winning nail professional, Metta Francis, shares her top tips for graphic creation tool, Canva… I’m a big fan of Canva as it allows you to create free (or very low cost) professional-looking branded graphics for social media and printed marketing assets, such as business cards, price lists and even logos.…
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The Beauty Bloggers, aka Natalie Thompson & Rachel Jenkinson, share their views on taking payment deposits for beauty treatments.. Nat and Rach are ‘The Beauty Bloggers‘ and have over 21 years experience in the beauty sector between them. Their aim is to discuss real issues that beauty professionals face. Passionate and hard-working, the…
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It can be super easy to get stuck in a rut on social media, posting the same content and using the same techniques. However, changing it up, ensuring you are staying relevant and keeping up with social media trends whilst adjusting to the ever changing algorithms is a recipe for…
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Tina Bell, head of education for Pure Nails & owner of Totally Polished Academy, shares advice on finding the right Halo nail system to suit your client’s needs… The pandemic has given us time to perfect what we already knew and learn new skills, but it’s time to refocus on the nail systems…
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