BUSINESS
What is the nail matrix?
If you’ve ever heard the term ‘nail matrix’ and pictured Keanu Reeves in black sunglasses and a trench coat, it may be time to brush up your knowledge of this important part of the nail… Have you played on a coin pusher at an arcade? The game where a platform…
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7 tips for working with nail embellishments
Adorning nails with 3D embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. 7 nail stylists offer adhesion and application advice… Lead nail tips by Scarlett Senter (@scarlett_senternailartist). 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a…
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Nail pros, here’s why opening your Christmas diary too early can cost you
Nail business mentor, Hannah Clayton, shares lessons learned from Christmas diary chaos… Every year, as the summer sun is still shining, clients start asking the same thing: ‘When are you opening your Christmas diary?‘ For years, I used to cave at the pressure of releasing appointments, thinking I was clever.…
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Read the latest issue
Globally renowned scientist and nail expert, Doug Schoon, explores the safety concerns surrounding UV nail lamps… The facts that I will outline below demonstrate that UV curing nail lamps are safe, despite attacks by the misinformed media, fear-mongers and TV celebrity doctors. This controversy started in 2009 when two dermatologists…
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You don’t have to be a teacher to create tutorials for your customers. There are two kinds of tutorials: short ‘how to at home’ demonstrations for consumers and more in depth, factual lessons for professionally trained techs, taught by qualified teachers. They serve different purposes and offer different results. Owing…
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The first UK lockdown saw nail professionals turn to a variety of means to generate cash flow, including creating press-on nails for clients & sending by post. Thanh Vu, managing director of four Dream Nails salons, reveals points to consider if you’re thinking of turning to press-ons during lockdown… Press…
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A snowflake nail polish design to get you in the spirit of the festive season, by Sophie Harris-Greenslade, aka The Illustrated Nail. This design uses striping tape, so you don’t need a steady hand or to be an expert in the nail art game to create it. You will need:…
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It’s a big buzzword – but what in fact are ‘influencers’ and how can they benefit your business? Scratch speaks to DAVINA KUMAL, PR and influencer relations manager at Forma Brands to find out more… Advice on implementing a successful influencer strategy for your business “Over the past couple of…
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Leading Russian nail artist, educator & international judge, Elena Maltseva, shares with Scratch her quirky nail art canvasses There are certain nail cultures that we can depend upon to come up with amazing, unique and bizarre ways to deliver exciting nail art ideas and on this occasion Russia has scooped…
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