BUSINESS

What is the nail matrix?

What is the nail matrix?

By Jess Watts | 17 August 2025

If you’ve ever heard the term ‘nail matrix’ and pictured Keanu Reeves in black sunglasses and a trench coat, it may be time to brush up your knowledge of this important part of the nail… Have you played on a coin pusher at an arcade? The game where a platform…

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Scarlett Senter Embellishments

7 tips for working with nail embellishments

By Scratch Staff | 16 August 2025

Adorning nails with 3D embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. 7 nail stylists offer adhesion and application advice… Lead nail tips by Scarlett Senter (@scarlett_senternailartist). 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a…

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Nail pros, here’s why opening your Christmas diary too early can cost you

By Hannah Beth Clayton | 15 August 2025

Nail business mentor, Hannah Clayton, shares lessons learned from Christmas diary chaos… Every year, as the summer sun is still shining, clients start asking the same thing: ‘When are you opening your Christmas diary?‘ For years, I used to cave at the pressure of releasing appointments, thinking I was clever.…

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8 ways nail techs can keep motivated during lockdown 2.0

By Guest Writer | 11 November 2020

Tina Bell, head of education at Pure Nails, serves up key ways to keep your creativity flowing and spirits high during lockdown 2.0… Here we are, back in lockdown. Once again, I have packed up my salon, moved my nail desk onto my dining room table and taken over whole…

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How to reduce energy bills in the nail salon

By Alex Fox | 7 November 2020

  New small business research has revealed five simple actions that owners in the hospitality sector can take to get control of their energy bills during this difficult time.   A study of UK businesses employing less than 10 people showed that less than half of small business premises have…

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5 ways to boost your nail business during lockdown 2.0

By Katie Barnes | 6 November 2020

As business owners and busy professionals, time is something we often have very little of and many tasks get put on the back burner. It can be hard to be motivated in times like this but it is important to remember that just as there are real challenges, there are…

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Ria jaine budget

Overspending? Here’s how to budget for success

By Guest Writer | 30 October 2020

Beauty industry accounts expert & qualified nail tech, Ria-Jaine Lincoln, shares a lesson on budgeting and control to ensure you don’t overspend… The key to budgeting and control is good cash flow and I’m revealing a guide to help you get started. I am going to focus on the Excel template although…

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Local lockdowns: How to prepare your business

By Kat Hill | 29 October 2020

Having come through so much in the past year, salons are still having to face the possibility of local lockdowns as winter approaches and the coronavirus pandemic continues. Here NHBF director, Tina Beaumont-Goddard, shares her advice… What to expect Local lockdowns can be confusing because they vary across the country.…

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Katie barnes file lower arch

Nail technique: How to successfully file the lower arch in 5 steps

By Katie Barnes | 27 October 2020

One of the most common mistakes a tech can make is over filing the lower arch of the nail, especially if the form or tip fit was incorrect in the first place. Careful and controlled filing can help to prevent this. The way you hold your file is important when…

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