BUSINESS
What is the nail matrix?
If you’ve ever heard the term ‘nail matrix’ and pictured Keanu Reeves in black sunglasses and a trench coat, it may be time to brush up your knowledge of this important part of the nail… Have you played on a coin pusher at an arcade? The game where a platform…
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7 tips for working with nail embellishments
Adorning nails with 3D embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. 7 nail stylists offer adhesion and application advice… Lead nail tips by Scarlett Senter (@scarlett_senternailartist). 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a…
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Nail pros, here’s why opening your Christmas diary too early can cost you
Nail business mentor, Hannah Clayton, shares lessons learned from Christmas diary chaos… Every year, as the summer sun is still shining, clients start asking the same thing: ‘When are you opening your Christmas diary?‘ For years, I used to cave at the pressure of releasing appointments, thinking I was clever.…
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Read the latest issue
Salon System educator & waxing expert, Lisa Stone, shares her waxing tips for summer… Even though we may not all be able to jet off to exotic beaches this year due to Covid-19, it doesn’t mean that clients will want to scrimp on their wax services. Warm weather and long…
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Difficult economic times, unpredictable world events, illness and a fast-changing world can leave small businesses more vulnerable than ever. It’s much harder to predict where new risks will come from, so businesses need to be futureproofed to protect them in times where there is no regular income. What the Covid-19…
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As UK businesses re-emerge from lockdown, customer service experts from Woven have revealed the significant impact that positive reviews could have in helping small businesses recover. Data suggests 72% of consumers will interact with a business as a result of reading positive reviews, with nearly a third (31%) spending more…
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Julie-Anne Lariviére, Salon System nail expert and owner of Sketched by J-A Nails, reveals five lessons she has learnt in lockdown… Support is everything Since all nail technicians were deeply affected by the crisis, we have started to form a support bubble and the vibes that have come out of this…
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Scratch gathers guidelines from across the industry for what should be considered for when you & your clients set foot back into your business… Consider ticking off these points well advanced to ensure a smoother opening process… Decide what treatments you will offer and how you will manage any risks…
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Tracey Lee, international nail artist & educator, reveals how Beauty2trs is celebrating it’s first birthday with a ‘birthday bash’ online class… How awesome it was to celebrate the first year of Beauty2trs with a class that epitomises the idea behind the platform – collaboration! When Beauty2trs started, the idea was to…
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