COLOUR FOCUS

Milky white nails

40 milky white nail ideas for an on-trend & elegant manicure

By Scratch Staff | 4 April 2025

This softer alternative to bright white nails uses sheer, creamy hues to create the ultimate milky mani. Check out our roundup of milky white designs from nail pros on Instagram…

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Don’t miss out on the butter nails trend: here’s 35 designs for inspiration

By Lilly Delmage | 20 March 2025

Butter nails are all over our socials, serving as the perfect hue for the transition into the warmer months. With pastels booming in popularity this spring, we’ve rounded up 35 manicures boasting the muted yellow shade for your spring manicure inspo…

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60 green nail designs that are trending right now

By Scratch Staff | 14 March 2025

Green nails have been dominating our social media feeds, and show no signs of going anywhere anytime soon! Check out our roundup of trending designs below…

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Animal face masks

MAD BEAUTY unveil Animask Face Masks

By Kat Hill | 19 January 2017

Go wild for Animask Face Masks from Mad Beauty! Perfect as a fun salon retail item, meet the demand for the growing trend of sheet masks. Easy to use, the masks are available in three skin solution variants: Cucumber to cool, revitalise, hydrate and moisturise Rose-water, calming the face for glowing…

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Gelish trends

PARTY CULTURE drives nail industry growth

By Helena Biggs | 18 January 2017

A heightened party culture among clients is responsible for increased purchases of various nail polish shades, according to P&S Market Research. The company’s report found that clients are changing up their shades more frequently, particularly between formal and informal events, also found that the global nail care market is being…

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SALON IN THE SPOTLIGHT The Pink Room, Fair Oak, Southampton

By Kat Hill | 18 January 2017

Taking the leap, Verity Evans moved her home salon to a new high street location. Unmissable thanks to its shades of pretty pink, the salon is reaping the rewards of its move.  “We expanded from being a cosy log cabin to a bustle high street in a village,” owner Verity Evans explains.…

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Michelle brookes

BRILLBIRD DISTRIBUTOR scoops award for second year running

By Helena Biggs | 17 January 2017

Talented tech and educator, Michelle Brookes, has been awarded Brillbird Distributor of the Year for the second year in a row. Serving the north east and Midlands, Michelle is dedicated to bringing the products into the hands of fellow pros and teaching correct use and techniques. “I feel so proud…

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GRAFTON INTERNATIONAL hold professional product sale

By Helena Biggs | 17 January 2017

Grafton International is offering discounts on a whole host of professional products as part of its January sale. Savings can be made on selected shades of Orly Gel FX, IBD Just Gel Polish, IBD Nail Lacquer and Nailtiques gift sets. Savvy shoppers can also take advantage of deals on Skin…

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#TRENDINGTUESDAY Laura Wenn, Nails by Laura

By Kat Hill | 17 January 2017

We want to see the designs that are trending at your nail desk! Laura Wenn of Nails by Laura has found that ‘brushed’ effect nails have been causing a stir among her clients. “”I think this design element has been popular as chrome and holo powders were all the  craze last year,…

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