Organic beauty blooms with sales up 13%

New research from the Soil Association’s Organic Beauty and Wellbeing Market Report has revealed that the sales of certified organic and natural beauty products saw an increase. The report also noted key trends to keep an eye on, including the hot trend of beauty products containing extracts from unusual food ingredients, such as cactus and maple.

Sales of organic beauty products increased by 13% in 2016 to £61.2 million and Soil Association certified beauty brands are also on the up, increasing 22% to 268 licensees since 2016.

Another key trend noted was the influence of social media from healthy lifestyle cultures in Denmark and Australia, countries which are considered years ahead of the UK in their approach to promoting wellbeing.

The report that the trend of crossover between food and beauty and the concept of ‘inside-out beauty’ will continue to rise in 2017 with the ‘mindful’ approach to wellbeing focused on the way our diet, emotional state and environment is a direct reflection of our skin health.

Other new trends include a move towards sustainability and greener ingredients, and increased brand transparency following on from a high level of scrutiny of beauty products’ ethical and sustainable sourcing credentials. Natural and organic product range extensions towards men, children and mums-to-be are also on the up and up, as is the international demand for organic and natural cosmetics, which has led to more brands from around the world becoming certified.

Find out more and read the report in full at www.soilassociation.org