EXPERT ADVICE
Onycholysis: what is it & how can it be treated?
Let’s talk the causes of onycholysis, aka nail separation, how to prevent and what to do when it’s presented at the nail desk… Picture this: you scrape your knee and pop a plaster over the top to help it heal. Three days later, that plaster has started to lift. At…
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How to elevate your beauty business by seeing it through clients’ eyes
Session nail stylist, salon owner & educator, Marie-Louise Coster, discusses the importance of understanding clients’ perspective… When was the last time you walked through your business as if you were an existing or new client? We all need to walk through our businesses, whether physically or virtually, on a regular basis…
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The nail hyponychium: what is it & why does it need protecting?
Not all heroes wear capes… but sometimes they deserve a little appreciation. Here are some key facts about the hyponychium – your underappreciated nail protector. Akin to how we fill the cracks in between shower tiles, the crevices of our nails also need sealing to protect the nail bed and…
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Read the latest issue
A report comparing the cost of beauty products and services across 50 countries has been released. From Linio.com, the statistics showed where beauty products and services are most affordable, with the top-ranking countries showing the most affordable overall. The UK ranked 36th overall, out of the 50 countries. Vietnam was the…
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“Seeing is believing, so one of the best ways to market your business is by showcasing before and after images that demonstrate the services your salon offers – and the quality of the results,” comments Heather Hughes, UK director at NovaLash. “Achieving the perfect before and after picture is one…
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Tom Ferris, owner of Blackwell Ferris Marketing, reveals how to maximise your marketing success – even when your budget is limited One of the biggest issues with a new business is how to market when budget is an issue, so this month’s blog post is all about tips and tricks to…
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Salon owner, educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, reveals how and when to use pinching tools… There is often a debate within the industry about whether or not you should pinch L&P and gel enhancements. I think there are situations where it is necessary and others where it is…
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Salon owner, educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, reveals how to take care of your tekking essentials; your tools. From scissors and cuticle pushers to tweezers and nippers, the sharp implements you use as a professional nail technician must be properly maintained. To perform safe and professional nail treatments, it…
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Tom Ferris, owner of Blackwell Ferris Marketing, reveals how to make the most of your social media platforms and posts… “Read all about it!” used to be called on the streets – as that was how we used to be enticed to buy a newspaper and find out about the…
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