EXPERT ADVICE
How to elevate & promote pedicure services
Enhance your pedicure confidence and elevate your promotion of the service with top tips from footcare specialist, Denise Spragg, owner of The Sangha House. Feet, right? ‘Ugh, I hate my feet, and I couldn’t bear anyone touching them’ is something I hear so often as a pedicurist. In this article, I…
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Pedicure tips: how nail techs can safely support clients with diabetes
According to charity, Diabetes UK, approximately 6% of the UK population suffers from diabetes. Learning about the condition and how to accommodate it is key to making diabetic clients feel safe and able to enjoy their nail experiences. Here, we explore how the condition can affect clients and what you…
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Doncaster nail & beauty salon owner: Offering waxing has elevated my business & filled my diary
Scratch Stars Educator of the Year 2022 & 2025 finalist, Michelle Brookes, shares how introducing waxing services has benefitted her salon… What do waxing treatments bring to a beauty business, and how do they complement nail offerings? Adding waxing treatments to a beauty business helps fill diary gaps. Most waxing…
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Read the latest issue
Ruth Atkins, Salon System educator, shares an insight into remaining positive in times of adversity along with practical advice for techs… We are facing unprecedented times and it is very difficult to keep positive when businesses face closure, family and close friends are struggling with their health, worries about financial…
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We are living through extraordinary times and our industry is facing weeks, if not months, of huge anxiety as the Coronavirus pandemic continues. Here, NHBF chief executive, Hilary Hall, shares an update on the organisation’s efforts… The NHBF is reacting rapidly to the developing situation, from putting out daily updates…
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For business owners, much of this week may have involved considerable time spent on hold on the phone. On hold to the landlord, local authorities, energy and water companies, business advisors, accountants and insurance companies, to name just a few. I took the decision on the first government recommendation on…
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Accounts expert & qualified nail tech, Ria-Jaine Lincoln, shares need-to-know business news & accounting advice for those in the beauty industry… The closure of businesses and lockdown presents an extremely difficult time for all, so it is more important than ever to understand and manage cash flow over the next…
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Scratch puts the spotlight on the esteemed educators at Beauty2trs, the online platform for nail classes… This month: Hazel Dixon reveals how to apply & perfect crystal application About Hazel “For many years we’ve been able to follow Hazel Dixon’s journey,” comments the Beauty2trs team. “It was not difficult, as she was…
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As a nail professional, your clients come to you not only for your knowledge and skill, but also because of the experience. The friendship between technician and client becomes a big element of a client’s loyalty. Nail technique and skill is what may initially draw a client to your business,…
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