EXPERT ADVICE

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Onycholysis: what is it & how can it be treated?

By Jess Watts | 31 July 2025

Let’s talk the causes of onycholysis, aka nail separation, how to prevent and what to do when it’s presented at the nail desk… Picture this: you scrape your knee and pop a plaster over the top to help it heal. Three days later, that plaster has started to lift. At…

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How to elevate your beauty business by seeing it through clients’ eyes

By Marie-Louise Coster | 30 July 2025

Session nail stylist, salon owner & educator, Marie-Louise Coster, discusses the importance of understanding clients’ perspective… When was the last time you walked through your business as if you were an existing or new client? We all need to walk through our businesses, whether physically or virtually, on a regular basis…

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The nail hyponychium: what is it & why does it need protecting?

By Jess Watts | 25 July 2025

Not all heroes wear capes… but sometimes they deserve a little appreciation. Here are some key facts about the hyponychium – your underappreciated nail protector. Akin to how we fill the cracks in between shower tiles, the crevices of our nails also need sealing to protect the nail bed and…

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Why it’s important to declare your tips from clients

By Katie Barnes | 12 November 2019

Nail techs and beauty therapists reportedly have the seventh lowest paid job in the UK. However, the job roles often come with bonuses that aren’t aways considered; TIPS. A tip is a sum of money given by customers for a service they have received. Many don’t consider tips as an…

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Top tips for seasonal retailing

By Scratch Staff | 9 November 2019

CND™ and Sweet Squared EA, Elissa Newton-Smalls, reveals her top tips for seasonal retailing… What should be considered before investing in retail lines? The very first thing to consider is your target market. Who is your clientele? Look at the average age and which age group tend to spend on…

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How to create the perfect L&P apex

By Sophie Nutt | 7 November 2019

As such a long-standing industry system, liquid & powder acrylic (L&P) continues to develop and present new design opportunities; affording the creation of a multitude of shapes and styles. However, while L&P services boast a lengthy array of benefits, the system is also sensitive to many external conditions and demands…

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How to market professional make-up services

By Sophie Nutt | 31 October 2019

Happy Halloween! With the spooky holiday comes parties and a whole lot fancy dress. One of the most popular ways of finishing a spooky Halloween look is with the perfect face of make-up to match. With the majority of people not having the skill to create effective Halloween make-up that…

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Keep your business cyber safe

By Kat Hill | 29 October 2019

Cyber crime scams are growing as fraudsters target people through emails, online banking systems, text messages and online transactions – including businesses. According to a National Cyber Security Centrereport released earlier this year, criminals are launching more online attacks against British businesses than ever before, with fraudsters targeting people through…

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L&P: What is it?

By Katie Barnes | 29 October 2019

A question I hear at least once a day from techs, is ‘What is L&P’ or ‘What is liquid & powder’? It is alarming to be made aware of how many techs don’t understand what liquid & powder is. Understanding the terminology and chemistry behind the products we are working…

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