MOVERS & SHAKERS

Nailympia orlando 2025 results

Nailympia Orlando 2025: THE RESULTS

By Helena Biggs | 4 June 2025

The fifth Nailympia Orlando welcomed the most competitors to date, with 99 nail techs from eight countries choosing to compete in turn-in and arena categories. The event was hosted at Premiere Orlando 1 & 2 June 2025, and featured an esteemed international judging panel – with Alisha Rimando as head…

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Beauty industry expert makes best-sellers list with Shine book launch

By Scratch Staff | 31 May 2025

Joan Scott, CEO of Habia, skills consultant & beauty and spa expert, has made the best-sellers list with the launch of book, Shine. Joan Scott has edited Shine: a ‘must-read guide to achieving success through a growth mindset.’ Twenty-four successful business leaders share their stories within the book, to help cultivate…

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Techs paint fairytale nail art for Scratch Snap comp: winner announced

By Rebecca Hitchon | 30 May 2025

The winner of Scratch’s monthly salon-style nail art contest for May has been announced as Brigitta Fajt. In a showcase of talent, techs created nail designs inspired by theme, Fairytale Figures, in the bid to win a prize from MSK Nails. Entries were judged by Megan Heppinstall, owner of MSK Nails & Scratch Stars Social…

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Magpie Beauty announces nail art Facebook Live classes

By Kat Hill | 24 April 2020

Join the Magpie Beauty for a host of Facebook Lives classes, created to polish nail art skills in lockdown. Hosted by the brand’s team of educators, each session will see a different focus – from tortoiseshell effects with Sophie Hudd to character painting with June Gilbert. Scroll down to see…

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Coronavirus: NHBF responds to speculation of the re-opening of salons

By Sophie Nutt | 24 April 2020

Following media speculation that hair and beauty salons could remain closed for six months over coronavirus safety fears, the National Hair & Beauty Federation (NHBF) has released an official statement to professionals within the industry. Newspaper publications have reported that the Government’s scientific advisors have not been able to find a…

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Stats show surge in online demand for lockdown nail products

By Kat Hill | 23 April 2020

New data from e-commerce platform RedBrain.com has revealed a shift towards a ‘feel-good’ factor in what the UK has been searching for and buying during lockdown. In the week commencing 13 April, RedBrain.com found demand was up in the following nail categories: Nail art kits & accessories – over 600% Cuticle…

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E commerce

Health & beauty crowned strongest growing market in March

By Sophie Nutt | 23 April 2020

A study by ChannelAdvisor has found that health and beauty e-commerce GMV spiked last month as consumers were forced to stay indoors due to the Covid-19 outbreak. According to the study, the health and beauty industry has seen year-on-year growth that spiked in mid-March, which marks the time when lockdowns…

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Lauren Holmes hosts Instagram nail art workshops

By Kat Hill | 20 April 2020

Scratch Stars Awards 2019 Gel Polish Stylist of the Year, Lauren Holmes, is set to host a variety of virtual nail art masterclasses. Created to inspire and improve nail art work, Lauren say the classes are designed to get techs ready to go back to work ‘with a bang’. Scroll…

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Instagram to roll out Story sticker to support small businesses

By Kat Hill | 17 April 2020

Instagram has revealed a new sticker for its Story function to help support small businesses in the Covid-19 crisis. Ideal for nail & beauty businesses and local salons, the new function will make it easier for users to discover gift cards online and encourage customers to make purchases through business’…

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