MOVERS & SHAKERS
Beauty Trends & Innovations Conference to offer insight & inspo to pros & brands
Are you free on 24 September and want to level up your trends knowledge and accelerate the growth of your brand? The Beauty Trends & Innovations Conference is returning to London for its 13th year, welcoming over 40 beauty brands and retailers. These include L’Oréal, Unilever, Marks & Spencer, Amazon,…
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UCA graduate adds 5,000 false nails to fashion project
Demitris Zacharia recently graduated from UCA with a BA (Hons) in Fashion Design. His final major project, titled ‘The Good, The Bad and The Glamorous’, caught the eye of Scratch due to its unusual and innovative use of false nails. Demistris shares his inspiration and ideation, and why false nails…
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99 fruit nail designs: nail art contest entries & winner reveal
The winner of Scratch’s monthly salon-style nail art contest for August has been announced as Emma Laverton of @failtefae. In a showcase of talent, UK&I techs created nail designs inspired by theme, Fruity Fingertips, in the bid to win a HD Professional Nail Systems prize. Entries were judged by Hazel Dixon, award-winning…
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Read the latest issue
Online beauty platform, Cosmetify, has analysed Google search data to reveal the UK’s biggest questions surrounding skincare, brows and eyes, haircare and make-up. The top 10 most searched beauty questions in the UK (according to their Google search volume) are: How to get rid of spots? (8,900 searches) How to cut your own hair?…
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Joanna Tompkins, founder of Nails & Sales, is launching a free challenge for nail technicians titled ‘Raise Your Prices & Attract More Clients’. The challenge aims to equip techs with the knowledge and confidence to raise treatment prices and gain clients as a result. The Raise Your Prices & Attract…
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We are all well aware of the changing landscape around us & the unsettling times in which we are living as a collective & community. The team at Scratch magazine is focused on positive thoughts & actions and as such, is keeping an eye on all industry action & initiatives to bring…
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Danni Simmons, director of the Nail Tech Network, has created the ‘Coronavirus Business Support & Advice – Nail, Beauty and Hair Businesses’ Facebook group to offer support and advice to those affected by the virus. “I set up the Facebook group as people are so confused, panicked and have no…
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Further to initiatives outlined in the Budget 2020 announcement, the government has promised greater financial support for small businesses amidst the coronavirus outbreak. The government has advised for people to avoid social interaction to try and halt the spread of the virus, which in turn is having a huge impact…
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The rise in ‘conscious consumerism’ is thought to have caused a rise in demand for sustainable and ethical products, including certified beauty and wellbeing. The Soil Association Certification Organic Beauty & Wellbeing 2020 report reveals the market for certified organic and natural beauty products in the UK is now worth…
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