MOVERS & SHAKERS

Beauty trends & innovations conference lead woman nails

Beauty Trends & Innovations Conference to offer insight & inspo to pros & brands

By Helena Biggs | 20 August 2025

Are you free on 24 September and want to level up your trends knowledge and accelerate the growth of your brand? The Beauty Trends & Innovations Conference is returning to London for its 13th year, welcoming over 40 beauty brands and retailers. These include L’Oréal, Unilever, Marks & Spencer, Amazon,…

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Demitris zacharia collection

UCA graduate adds 5,000 false nails to fashion project

By Jess Watts | 19 August 2025

Demitris Zacharia recently graduated from UCA with a BA (Hons) in Fashion Design. His final major project, titled ‘The Good, The Bad and The Glamorous’, caught the eye of Scratch due to its unusual and innovative use of false nails. Demistris shares his inspiration and ideation, and why false nails…

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Scratch snap contest aug 2025 fruity nails

99 fruit nail designs: nail art contest entries & winner reveal

By Rebecca Hitchon | 18 August 2025

The winner of Scratch’s monthly salon-style nail art contest for August has been announced as Emma Laverton of @failtefae. In a showcase of talent, UK&I techs created nail designs inspired by theme, Fruity Fingertips, in the bid to win a HD Professional Nail Systems prize. Entries were judged by Hazel Dixon, award-winning…

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Aug 25 low res scratch cover

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Celina ryden stop nail shaming

Nail influencer launches campaign to ‘Stop The Nail Shaming’

By Helena Biggs | 15 February 2020

Renowned nail tech and influencer, Celina Rydén, has launched a campaign to ‘Stop The Nail Shaming’ on social media and protect the reputation of nail professionals. In a video on her YouTube channel, she reveals that she has noticed a number a social media groups actively shaming the work of…

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Brits reveal the personal data they’re willing to share with brands

By Sophie Nutt | 14 February 2020

As a nail professional, conducting a thorough consultation with the help of forms for clients is imperative – but how much personal data are clients actually willing to share with you? Specops Software has analysed the latest findings from Mindshare, who surveyed 5,000 Brits to find out the different types…

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UK prestige beauty generates £2.6 billion in sales throughout 2019

By Zoe Wickens | 12 February 2020

The UK prestige beauty industry has generated £2.6 billion in sales throughout 2019 as reported by The NPD Group. This was largely driven by a 2% increase in sales of prestige women’s face skincare products, with the overall skincare sales reaching £605 million. The prestige make-up market is valued at…

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Biobeauty packaging

University develops biodegradable packaging for beauty products

By Zoe Wickens | 11 February 2020

A biodegradable packaging has been developed so cosmetics companies can meet the demand for an environmentally friendly alternative. Toxicologists from Heriot-Watt University in Edinburgh worked with partners across Europe on the BioBeauty project to create the biopackaging, which is made from polylactic acid. This is obtained from corn starch or…

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Selective focus photography of two women s white and black 942419

Sweet Squared announces partnership with Habia

By Sophie Nutt | 10 February 2020

Había has accredited each of Sweet Squared’s 35 academy centres as Centres of Expertise. Recognised by the government as the standards and setting body for the hair and beauty industries, Habia has fully approved and accredited the Sweet Squared education programme. This ensures consistent delivery of the highest quality courses…

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charity support

Look Good Feel Better UK survey reveals positive impact of beauty services

By Zoe Wickens | 9 February 2020

UK cancer support charity Look Good Feel Better has shared the results of its 2019 UK Patient Survey, which reveals the positive impact the organisation has had on those suffering. Look Good Feel Better provides workshops and advice for women, men and young adults undergoing treatment for any type of…

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