MOVERS & SHAKERS
Important May dates for your nail & beauty business marketing
Get your business’ marketing content prepared for the month of May, with our roundup of dates to note… Skin Cancer Awareness Month Educate clients on the importance of protecting their skin by sharing the Protect and Check campaign from UK skin cancer charity, Skcin, and the Sun Protection Campaign from…
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Nails inspired by spring trends: see 94 entries & winner of nail art comp
The winner of Scratch’s monthly nail art contest for April is Katarzyna Korzeniak of @katessimplynails. In a showcase of talent, techs created nail designs inspired by theme, Your Favourite Spring Trends, in the bid to win a prize from Andreia Professional. Entries were judged by Sara Pinto, Andreia Professional product director, and Scratch deputy editor,…
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Inside look: Nail Beauty Congress & Championship 2025, Belgrade, Serbia
The landmark event highlighted industry advancements, expertise and hosted the first Serbian nail competition in nine years, while raising the region’s industry profile and standards, writes Alex Fox… The Nail Beauty Congress & Championship, held in Belgrade, Serbia, in April, was a historic event that brought together nail professionals and…
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Read the latest issue
Last year, the Celtic Manor Resort in South Wales unveiled a Champagne & Beauty Bar offering both Jessica and Mii – and has been enjoying a fizz of attention ever since. Its ‘Lust List’ treatment menu is offered against a backdrop of cocktails and champagne and the space is a stylish…
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Follow Maddy Rooke, celebrity nail tech, Gellux fan and MD of Nails at Studio 4, as she tends to the talons of skaters and celebrities backstage at ITV’s Dancing On Ice… WEEK 1 Being asked to do the nails for Dancing on Ice was overwhelmingly exciting, and I screamed with delight when I…
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L’Oréal has revealed a battery-free wearable electronic UV sensor, which could easily pass as nail art, in a bid to promote sun safety. The sensor, called ‘UV Sense’, measures an individual’s UV exposure while offering long wear and real-time data through the use of an app, available on both iOS and…
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A growing passion and demand for nail art has led Lisa Graves, owner of Body Beautiful, to relocate to a bigger premises. Demand for Lisa’s nail art treatments, coupled with a rise in the number of people who want to become nail art technicians, has led her to move the…
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NovaLash has revealed its 2018 team of brand ambassadors, four of which are UK based technicians. NovaLash’s roster includes Andrea McQuade, Zoe Kinnear, Evonne McMillan, Sarah-Anne Barham. Their new roles will see the brand ambassadors will work as a team and the face of the company. The new ambassadors will be on…
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Session manicurist, Nickie Rhodes-Hill, has been signed to London-based David Artists Creative Agency. The 2017 Scratch Stars finalist’s nail work has appeared in a variety of advertising campaigns and editorials, including work in Vogue, Paper, Elle Russia and Stylist. Nickie’s portfolio also sees a variety of fashion week work, and a roster of…
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