THE LATEST NEWS & FEATURES

Shoot out winners

The Great Scratch Shoot Out 2023: THE RESULTS

By Chloe Randall | 16 October 2023

After a range of impressive entries for this year’s The Great Scratch Shoot Out which were each so unique, the winners have been revealed… The top three prizes and the…

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Wednesdaycore nails

Wednesdaycore is trending for Halloween 2023: 20 Wednesday Addams nails to inspire

By Rebecca Hitchon | 15 October 2023

Premiering in November 2022, Netflix’s Wednesday introduced a new generation to the eccentric, macabre clan that is the Addams family and daughter, Wednesday Addams. As Halloween nears and with Wednesday set…

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Autumn gradient nails header

What are paint chip nails, the trend taking over the nail scene this autumn?

By Callie Iley | 14 October 2023

Why stick with just one nail colour? Named after the paint swatch cards at DIY shops, paint chip nails showcase different shades of similar or related colours with more flexibility…

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State of industry

Here’s what beauty industry bodies are saying about the state of the sector

By Rebecca Hitchon | 14 October 2023

Two beauty industry bodies have commented on how the sector is faring and how it will cope this winter… NHBF The latest quarterly State of the Industry survey from the…

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Vegannailsbykt mushroom nail art

Mushroom nail art: 35 fairytale fungi looks that are trending this autumn

By Callie Iley | 13 October 2023

Embrace the magic of mushrooms this autumn, using a range of styles and shades to create trendy toadstool-inspired looks. Check out our roundup of 35 fabulous fungi designs below…

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Community

5 tips for creating a successful nail community

By Rebecca Hitchon | 13 October 2023

Being part of this industry can be lonely – around two-thirds of beauty professionals are self-employed, and while clients provide chit-chat throughout the working day, the focus of these conversations…

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Halloween pedis

Halloween pedicure ideas: #ShowScratch Creative Challenge

By Rebecca Hitchon | 12 October 2023

Check out entries to the 11 October 2023 nail art challenge from Scratch, in which techs were tasked with creating nail designs with the theme: Halloween Pedis. Each design was…

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Katy pottle wsna training

6 top tips for creating great nail content – from The World’s Star Nail Artist

By Katy Pottle | 12 October 2023

Being a nail technician is more than just creating nail art, with many techs learning to create content for self-promotion. Katy Pottle, winner of the first World’s Star Nail Artist…

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Breast cancer awareness ribbon

3 ways to support beauty clients with breast cancer

By Guest Writer | 11 October 2023

The Jennifer Young Training School, which specialises in oncology therapies, skincare and well-being for cancer patients, shares how you can support nail and beauty clients with breast cancer… October is…

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National Creativity Day

The nail and beauty industries thrive on creativity and artistry – so what better day to celebrate your craft? If…

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Sherlock Holmes Day

Celebrate the world’s most iconic detective with some mystery and intrigue! Create a scavenger hunt on your social media: post…

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