THE LATEST NEWS & FEATURES
5 ways to avoid greenwashing as a small beauty business
UK Greetings details how small businesses can avoid greenwashing, a deceptive marketing technique where brands make misleading claims about their environmental practices… 1. Keep communication clear 77% of UK customers…
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How to justify your nail treatment prices
Hair and beauty business coach, Maddi Cook of Boss Your Salon, shares top tips to elevate your offerings and enhance your profits… I’ve seen a trend in a particular type of…
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Looking to step up your nail art game? Check out Artistic Nail Design’s Art Paints
Offering three times the pigment of regular gel polish, bring your nail art concepts to life with Artistic Nail Design’s Art Paints. With a high pigment finish allowing for a…
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Barbiecore is trending: Here are the hottest pink nail designs
The Barbiecore or Barbie-inspired aesthetic has become one of beauty’s biggest trends of late. The buzz around the live-action Barbie movie has certainly had an influence, with searches for pink…
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Party nail design ideas: #ShowScratch Creative Challenge
Check out entries to the 19 June 2023 nail art challenge from Scratch, in which techs were tasked with creating nail designs with the theme: nails ready for a party,…
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Salon in the Spotlight: K.M.Nails & Beauty, Wroughton
Having had dreams of entering the beauty industry for as long as she can remember, Kasey Beasley remembers watching nail art videos on YouTube and having her mum and sisters…
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Are your gloves protecting you against nail ingredients?
In a previous blog for Scratch, we explored what gloves are needed for nail technicians and covered thickness and how often these need to be changed. In this blog, we…
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Take a look at The Great Scratch Shoot Out entries from 2022
Scratch’s annual photographic competition, The Great Scratch Shoot Out saw 79 stunning entries last year, which delighted and captivated the judging panel, making their job extremely difficult. Check them out below…
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How to successfully edit your nail photos
In a previous blog, I shared 5 top tips on improving your nail photos. In this post, I am going to share more about editing your nail photos. Editing images…
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