THE LATEST NEWS & FEATURES

Wsna 2023 finalists

Finalists announced in first World’s Star Nail Artist competition

By Helena Biggs | 7 July 2023

Wow, what a journey it’s been for competitors (and judges!) in the first World’s Star Nail Artist competition. Across several months, contestants have competed in ‘core’ challenges, with 2-3 eliminated…

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How AI can help your nail salon to thrive

By Guest Writer | 7 July 2023

Artificial intelligence (AI) allows content to stay fresh and exciting, helps with customer service and builds client relationships, to name a few benefits. And it is already doing many of…

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7 ways nail & beauty salon managers can maximise sales in quarter 4 of the year

By Guest Writer | 7 July 2023

Founder of PHAB Service Stars, business coach and management trainer Nergish Wadia-Austin, shares what salon managers should consider when planning for a successful fourth quarter… Research: Conduct market research to…

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Discounts: Are they a good idea?

By Guest Writer | 7 July 2023

Hair & beauty business coach, Maddi Cook of Boss Your Salon, shares advice on offering discounted services to family & friends… We’ve all been faced with the dilemma of giving…

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Salon in the Spotlight: Pretty Miss Nails & Beauty, Abertillery, South Wales

By Callie Iley | 6 July 2023

Inspired by her love for the hue, Laura Ann Francis’ cosy salon has a pink palette running throughout, using her decor to create a ‘home away from home’ for clients…

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Concert nails

Concert nail art ideas: #ShowScratch Creative Challenge

By Rebecca Hitchon | 6 July 2023

Check out entries to the 5 July 2023 nail art challenge from Scratch, in which techs were tasked with creating nail designs with the theme: concert claws. Each design was…

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BABTAC calls for nail & beauty professionals to create gender inclusive salon spaces

By Chloe Randall | 5 July 2023

The British Association of Beauty Therapy and Cosmetology (BABTAC) has launched its best practice salon document, to educate salon owners and beauty professionals on the importance of creating a gender…

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10 blueberry milk nail designs to inspire your clients with the latest trend

By Chloe Randall | 3 July 2023

Nail trends are constantly on the move and the latest trend to enter the nail scene are blueberry milk nails, think baby blue but rebranded! The colour has popped up…

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Brighten up summer styling with these 25 neon nail art designs

By Scratch Staff | 2 July 2023

Ensure nails are looking on-trend for summer with neon nail art styles! Check out our pick of bright and bold nail designs below…

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World Friendship Day

This day recognises the importance of friendship and encourages people of all ages and backgrounds to foster meaningful connections and…

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24/7 Samaritans Awareness Day

Championed by the Samaritans, a charity well-known for its emotional support services, the day helps remind individuals that help is…

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