THE LATEST NEWS & FEATURES
Silent walkers: Penny Etheridge on using salon software to prevent them & build lasting client relationships
With 91% of clients not complaining after a negative experience in the salon, instead opting to not return, becoming “silent walkers”, Penny Etheridge of Penny Etheridge Creative Business Consultancy discusses how…
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British Beauty Council announces partnership with student network, UNiDAYS
British Beauty Council has announced its partnership with leading student affinity network, UNiDAYS for 2023. This partnership will work to support the British Beauty Council’s mission to solve the challenges…
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The GelBottle & Peacci collab with podcaster for Pride nail edit
Professional nailcare brand, The GelBottle, and sister retail brand, Peacci, have partnered with Josh Smith, host of Reign with Josh Smith, to celebrate Pride 2023. The collaboration between the nail…
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These 20 smiley face nails will brighten your day
In need of a mood boost? It’s smiles all round here at Scratch! Check out some of our reader’s happy designs…
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Add a splash of colour to nail looks with Gelish & Morgan Taylor’s 6-piece summer collection
Gelish & Morgan Taylor have unveiled the six-piece summer collection, Splash of Colour, inspired by all things under the sea. This collection includes the following hues: • Corally Invited –…
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Master the ePedi with Lucy Pastorelli’s ePedi Course & 7-piece drill bit kit
Taught by Lucy Pastorelli across three UK locations, the LP ePedi Course is a one-day intensive ABT accredited course teaching how to safely perform electric pedicure treatments. Taking place…
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25 holiday nail designs to inspire your clients this summer
Whether you’re jetting off to a holiday paradise or sipping mojitos in the comfort of your garden, enjoy our roundup of tropical nails to get you in the summer mood…
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How to believe in yourself as a nail pro
Hair & beauty business coach, Maddi Cook of Boss Your Salon, shares advice to remove those negative thoughts as a nail pro… Entrepreneurship isn’t for the faint- hearted. It takes a…
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Nail Tech Talk: Alex Hilton of By Alex
York-based nail artist, Alex Hilton of By Alex details what she loves most about the nail industry and shares her plans for the future of By Alex… “I’ve always had…
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