THE LATEST NEWS & FEATURES
Meet The World’s Star Nail Artist shortlist: ELIZAVETA BEKKER, UK
Elizaveta Bekker is a nail artist from Kent, UK, and one of the 21 shortlisted applicants in The World’s Star Nail Artist competition 2023. Get to know her, below… What’s your background…
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British Beauty Council announces first 7 ambassadors
The British Beauty Council has revealed its first seven ambassadors to raise awareness of the organisation’s work globally. The new cohort of ambassadors were revealed at the British Beauty Council’s…
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Meet The World’s Star Nail Artist shortlist: SARAH FONTAINE, CANADA
Sarah Fontaine is a nail pro from British Columbia, Canada, and one of the 21 shortlisted applicants in The World’s Star Nail Artist competition 2023. Get to know her, below… What’s your…
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5 ways to incentivise clients to return to the nail salon
Scratch explores five ways to entice clients into the nail space & reward their loyalty… 1. Find your USP “As a nail tech or business owner, consider what you have…
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Nail Tech Talk: Kayla Rodgers of Kayla The Brand
Nail & lash artist, Kayla Rogers of Kayla The Brand’s lifelong passion for art found its canvas in the beauty industry, thanks to the creative freedom and artistry it affords.…
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Promote wellness in the salon with this music streaming service
Meet Myndstream: a cloud-based spa music streaming service offering wellness solutions through sound. Designed to transform the way salons and spas approach music, the service provides intentionally programmed soundtracks to…
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Meet The World’s Star Nail Artist Shortlist: DANA CECIL, USA
Dana is a nail pro from Ohio, USA, and one of the 21 shortlist applicants for The World’s Star Nail Artist competition 2023. Get to know her, below… What’s your…
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Spread happiness this spring with YOSHI’s 9-piece pastel nail colour collection
YOSHI’s Happy collection features nine gel polish shades suited to spring nail styling, representing balance, trust, optimism & energy. Offering a range of pastel tones, including yellow for the sun,…
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15 regal nail products for King Charles III’s Coronation
Mark the date – as the momentous Coronation of His Majesty The King and Her Majesty The Queen Consort is to take place on 6 May at Westminster Abbey, London.…
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