THE LATEST NEWS & FEATURES
5 ways to incentivise clients to return to the nail salon
Scratch explores five ways to entice clients into the nail space & reward their loyalty… 1. Find your USP “As a nail tech or business owner, consider what you have…
Nail Tech Talk: Kayla Rodgers of Kayla The Brand
Nail & lash artist, Kayla Rogers of Kayla The Brand’s lifelong passion for art found its canvas in the beauty industry, thanks to the creative freedom and artistry it affords.…
Promote wellness in the salon with this music streaming service
Meet Myndstream: a cloud-based spa music streaming service offering wellness solutions through sound. Designed to transform the way salons and spas approach music, the service provides intentionally programmed soundtracks to…
Meet The World’s Star Nail Artist Shortlist: DANA CECIL, USA
Dana is a nail pro from Ohio, USA, and one of the 21 shortlist applicants for The World’s Star Nail Artist competition 2023. Get to know her, below… What’s your…
Spread happiness this spring with YOSHI’s 9-piece pastel nail colour collection
YOSHI’s Happy collection features nine gel polish shades suited to spring nail styling, representing balance, trust, optimism & energy. Offering a range of pastel tones, including yellow for the sun,…
15 regal nail products for King Charles III’s Coronation
Mark the date – as the momentous Coronation of His Majesty The King and Her Majesty The Queen Consort is to take place on 6 May at Westminster Abbey, London.…
4 ways to help prevent allergic reactions in the nail space
An allergy in the nail industry is caused by repetitive skin contact of a nail ingredient that has been advised against skin contact. The contact of this allergen may not…
How to price mobile nail services
Scratch Stars Mobile Nailist of the Year 2022 & finalist for the category for 2023, Clare Woodcock of The Nail Club, shares pricing pointers for mobile nail pros… Mobile pros:…
Salon in the Spotlight: Nails by Emma B, Haddenham, Cambridgeshire
After achieving her dreams when transforming her garage into a tranquil salon space, Emma Blakeman shares her love of providing a personal, one-to-one service to clients at Nails by Emma…
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Scratch Snap is a monthly, online nail art challenge to create a salon-style design in line with a theme. Simply snap…
A celebration in honour of Scottish poet, Robert Burns, Burns Night often features traditional Scottish food, such as Haggis, turnips…