THE LATEST NEWS & FEATURES

Social media

5 ways to attract your dream clients on social media

By Guest Writer | 7 April 2021

Anna Khanna, founder of Socialista Media, reveals 5 ways to attract your dream clients on social media… Social media is the window into your business, think of it as your…

Read More
Patti yankee session stylist

Industry flame: talking to Pattie Yankee after 32 years in nails. Brands, peers, nails & the years

By Alex Fox | 7 April 2021

Pattie Yankee AGE: 59 years Location: New York City Years in Nails: 32 years – joined in 1988 Trained with: Nail Tek, CND, EzFlow, Dashing Diva   Why did you…

Read More
The beauty bar lead

Salon in the Spotlight: The Beauty Bar, Garswood, Ashton in Makerfield

By Kat Hill | 7 April 2021

Starting out part-time, offering evening appointments alongside her office job, Rachel Enriles dreamt of owning her own salon space. “My career started around six years ago when I set out…

Read More
Gwr women longest nails

Guinness World Record holder gets 24ft fingernails cut off

By Helena Biggs | 7 April 2021

A Texan woman who has been growing her nails for 30 years has had them cut to embrace a new chapter in her life. Ayanna Williams held the Guinness World…

Read More
Beauty bookings

How do clients feel about returning to the salon?

By Chloe Randall | 7 April 2021

According to beauty bookings service, Treatwell, 52% of UK consumers will return to salon immediately or within a few days of opening when the sector opens up on 12 April.…

Read More
Andrew ruiz unsplash

Almost 500 new hair & beauty businesses created by Britons on furlough

By Alex Fox | 6 April 2021

Pandemic hardships prompt thousands of ‘lockdown-preneurs’ to start dream hairdressing & beauty treatment businesses • 33% increase in people starting hair & beauty treatment businesses after being made redundant •…

Read More
Instagram reels gram 1200

Instagram Reels: A how-to guide

By Guest Writer | 6 April 2021

London based nail artist, Sadie Jordan, works as a creative nail expert and content creator for The Gel Bottle Inc. Her previous work included a job at WAH Nails, at…

Read More
Time management

Reopening: How to effectively manage client bookings

By Chloe Randall | 6 April 2021

The idea of reopening after such a long period of time away from the nail desk can be daunting, especially with clients eager to finally have their nails done. However,…

Read More
Lauren adams header pic

#NowTrending: Hawaiian floral nails by Lauren Adams

By Callie Iley | 6 April 2021

Scratch chats to Lauren Adams of Get Nailed By Lau about her future goals and how she created this summery Hawaiian floral nail art design… I’ve always loved doing my…

Read More
Apr25 low res cover for web

Read the latest issue

Scratch may issue sidebar ad

FOLLOW US

Lilly web newsfeature lead 1200x800px 152

National Creativity Day

The nail and beauty industries thrive on creativity and artistry – so what better day to celebrate your craft? If…

Read More
Screenshot 2025 04 30 at 10.00.05

Sherlock Holmes Day

Celebrate the world’s most iconic detective with some mystery and intrigue! Create a scavenger hunt on your social media: post…

Read More