THE LATEST NEWS & FEATURES

Nail beauty business loyalty scheme

Why you should have a client loyalty scheme

By Kat Hill | 9 March 2021

Do you have a loyalty programme in place? Alice Kirby, director at Lockhart Meyer Salon Marketing, shares her top tips… Why should nail & beauty businesses introduce a loyalty schemes?…

Read More
Naf stuff my stuff cuticle oil

Want your business name featured on cuticle oil pens? MY! Stuff can help

By Helena Biggs | 8 March 2021

MY! Stuff, by NAF! Stuff has launched – giving nail technicians and beauty professionals the chance to add their business name or logo to ready-to-retail cuticle oils. Creating a simple…

Read More
Nail edecal web feature

Behind The Brand: Meet the founder of NaileDecal

By Chloe Randall | 6 March 2021

After training with OPI, running her own salon for 6 years and being an OPI Educator, Loretta Walker decided to create her own product range in December 2020 called NaileDecal.…

Read More
Skye groves header pic

NAIL TECH TALK: Skye Groves of Hallowed Be Thy Nails

By Callie Iley | 6 March 2021

Scratch chats to Skye Groves of Hallowed Be Thy Nails about her industry admirations and searching for nail art inspiration. What is it about nails that has you hooked? The…

Read More
Maddie regan

9 top tips for nailing Instagram

By Guest Writer | 5 March 2021

Maddie Regan, Scratch columnist & top tech at 81 Rose Garden, share her top tips to up your Instagram game… As business owners or nail professionals, the majority of us are marketing our…

Read More
30 days of nails with sam banner

30 days-30 nails: expert art education thru’ April

By Alex Fox | 5 March 2021

It’s back, after the success and amazing results from the students of the first 30 nails challenge back in November, Sam Biddle called more of her nails friends and invited…

Read More
Michelle williams novalash fan’s choice award lash artist of the year

Scottish lash artist wins 2 awards at global competition

By Kat Hill | 5 March 2021

International lash brand, NovaLash has awarded Michelle Williams with two accolades at its annual LASHoff contest. Michelle, owner of I-Lash by Michelle, Elgin, Scotland, scooped both the 2020/21 Fan’s Choice…

Read More
Cew uk

CEW UK enhances programme to support budding beauticians

By Chloe Randall | 5 March 2021

CEW UK has enhanced its annual Young Executive Programme to provide increased support, training and mentorship opportunities for aspiring individuals looking to start or progress their career in the beauty…

Read More
Sam biddle banner

NAILS: Sam Biddle’s Inspired Event online 6-7 March ’21

By Alex Fox | 4 March 2021

The annual Inspired Event organised and created by nail artist, educator & mentor, Sam Biddle, has moved online and it’s happening this weekend on 6-7 March 2021. “It has been…

Read More
May25 low res cover 1 for web

Read the latest issue

Scratch 2025 sidebar ads (260 x 600 px) ssa tickets

FOLLOW US

A group of nail polish bottles ai generated content may be incorrect 6

OPI GELevate Launch Event- HULL

Join us for the launch of OPI’s newest innovation, Gelevate which will ‘BUILD’ your nail business and open up a…

Read More
A group of nail polish bottles ai generated content may be incorrect 5

OPI GELevate Launch Event – CANTERBURY, KENT

Join us for the launch of OPI’s newest innovation, Gelevate which will ‘BUILD’ your nail business and open up a…

Read More