THE LATEST NEWS & FEATURES
Is your work/life balance too affected by social media?
We are able to create relationships with customers before, during and after they have booked a visit to our nail business with the power of social media. This allows customers…
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Behind The Brand: Meet the founder of Sash Pro Tools
Scratch chats to Founder of Sash Pro Tools, Sashanie Gray who shared why she started the brand and the plans for the future. Founded in 2017, Sashanie Gray created her…
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Salon System launches certified online beauty courses
Salon System has launched a series of certified online beauty courses, delivered by its appointed training agency, Training Solutions. “It was a natural progression for Salon System to launch online…
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Candy crush: Japan’s kawaii-styling on nails
A passion for Japanese fashion since childhood led Nana Sharp from Texas, USA, to explore the idea of taking this fashion onto fingertips. When no obvious outlet for obtaining a…
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OPI’s Suzi Weiss-Fischmann on nail shades, style & her colourful career…
OPI celebrates its 40th anniversary in 2021 – and Scratch commemorated the occasion by inviting the nail brand’s co-founder to guest edit its February edition. Affectionally known as ‘The First…
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Prestige beauty sales decline due to coronavirus
Prestige beauty sales in the UK declined 24% in 2020 due to Covid-19 restrictions, new statistics from market research company, the NPD Group Group, has found. Sales of prestige beauty…
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Brighten nails with Light Elegance’s 12 spring shades
Light Elegance has revealed its spring 2021 nail colour collection, ‘Afternoon Picnic.’ The range features six colour and six glitter gels; bright and bold hues are softened with warm tones…
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Winners of the Malaysian Momo Make-Up Comp
Scratch editor-in-chief, Alex Fox, was invited to join the judging panel for the Momo Make-Up Competition, hosted by Stephy Pang of the Momo Make-Up Academy in Malaysia. A make-up academy…
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Add length with Magpie Beauty’s Xtra Length nail tips
Magpie Beauty has launched “Xtra Length” stiletto and tapered square tips after a successful launch of “Full On Tips” express extensions and workshops. Magpie’s “Full On Tips” boast a wear-time…
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